![](\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/complections-contest-large.jpg\")
<\/p>\nHere at Benchmark, we love contests like we love chocolate ice cream late at night. If a contest is promoted by email in an effective yet simple way, it’s even better. Thanks to a short, straightforward subject line, a smart email design and a very easy way to enter their contest, Complections Makeup Academy wins our award for Best Contest Promotion.<\/p>\n
The Complections contest was created to celebrate the school’s nearly 3,000 Facebook Likes. Details were featured in an email with the short subject line \u201cComplections Newsletter: Facebook Contest!\u201d, which immediately narrowed down the target audience to contest lovers who had (or planned to create) accounts with the social network.<\/p>\n
<\/p>\n
Inside the email, the prize, a small makeup kit, was showcased in bright, bold colors and a short, clean paragraph gave the 5 W’s to readers. At the end of the copy was a Facebook-linked button, that warped subscribers over to the Complection Facebook page featuring the Like button. One button, one click, one entry. It doesn’t get easier than that.<\/p>\n
If you’ve ever entered a high-profile contest, you’ve probably seen the rules page: a sea of tiny print featuring complex legal jargon. But the creative team behind Complection has proven that when it comes to promoting a chance to win, look to simplicity to really succeed.<\/p>\n