{"id":1176,"date":"2011-03-17T04:27:45","date_gmt":"2011-03-17T04:27:45","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/happy-st-patricks-day-from-benchmark-email-the-weekly-wrap\/"},"modified":"2020-06-05T20:22:30","modified_gmt":"2020-06-05T20:22:30","slug":"happy-st-patricks-day-from-benchmark-email-the-weekly-wrap","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/happy-st-patricks-day-from-benchmark-email-the-weekly-wrap\/","title":{"rendered":"Happy St. Patrick&#8217;s Day from Benchmark Email: The Weekly Wrap"},"content":{"rendered":"<p>Hope everyone had an excellent St. Patrick\u2019s Day. For those of you capable of opening your eyes enough to read and withstand the brightness of a computer screen, enjoy this week\u2019s wrap. The rest of you can get to this once you\u2019ve successfully rehydrated and woken up a bit more.<\/p>\n<h2>How to Make Your Plaintext Emails Stand Out<\/h2>\n<p>Your plaintext emails don\u2019t need to be the ugly duckling. See <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-make-your-plaintext-emails-stand-out\">How to Make Your Plaintext Emails Stand Out<\/a>.<\/p>\n<h2>5 Types of Testimonials to Use in Your Email Newsletters<\/h2>\n<p>Daniel Cassidy has got to be the happiest looking blogger of all time. Don\u2019t you want to know what makes him so happy? Read <a href=\"https:\/\/benchmarkemail.com\/blog\/5-types-of-testimonials-to-use-in-your-email-newsletters\">5 Types of Testimonials to Use in Your Email Newsletters<\/a> and find out what had him so smiley (assuming he took that picture immediately after writing this post).<\/p>\n<h2>Support Update: Why Do I Need to Verify My Email?<\/h2>\n<p>Yes, the answer goes beyond being able to say you\u2019re verified is cool. It\u2019s like in <i>O Brother Where Art Thou?<\/i> Don\u2019t you want your emails to be bonafide? Check out this new <a href=\"https:\/\/benchmarkemail.com\/blog\/support-update-why-do-I-need-to-verify-my-email\">Support Update: Why Do I Need to Verify My Email?<\/a><\/p>\n<h2>Email Marketing Is like a Varietal Because&#8230;<\/h2>\n<p>When you\u2019re done checking dictionary.com to find out what varietal means (just me?), you can read this post. It\u2019s about wine. That\u2019s more fun than big words. Read this post and finish this sentence: <a href=\"https:\/\/benchmarkemail.com\/blog\/email-marketing-is-like-a-varietal-because\">Email Marketing Is like a Varietal Because&#8230;<\/a><\/p>\n<h2>Email Marketing Deliverability: Avoiding the Blacklist<\/h2>\n<p>Come for the horror movie sounding title, stay for the picture of a pirate using a computer. Check out <a href=\"https:\/\/benchmarkemail.com\/blog\/email-marketing-deliverability-avoiding-the-blacklist\">Email Marketing Deliverability: Avoiding the Blacklist<\/a>.<\/p>\n<h2>Displaying Sensitivity to the Japanese Disaster in Future Emails<\/h2>\n<p>Learn from Gilbert Gottfried. Yeah, I never thought I\u2019d be saying those words either. He lost his job as the voice of the Aflac duck after a few wisecracks about Japan in his Twitter feed. Don\u2019t let that happen to you. Find out about <a href=\"https:\/\/benchmarkemail.com\/blog\/displaying-sensitivity-to-the-japanese-disaster-in-future-emails\">Displaying Sensitivity to the Japanese Disaster In Future Emails<\/a>.<\/p>\n<h2>Signing Up Is the Subscriber\u2019s idea, Right?<\/h2>\n<p>You want your potential subscribers to want to sign up. Make it so. See why you should <a href=\"https:\/\/benchmarkemail.com\/blog\/signing-up-is-the-subscribers-idea-right\">Give Incentives for Your Opt-In Email Marketing<\/a>.<\/p>\n<h2>Engaging Motorists through Social Media &amp; Email Marketing<\/h2>\n<p>Sweet. Another opportunity for a car movie joke. Nic Cage may <i>Drive Angry<\/i>, but you won\u2019t have to email angry if you heed the advice of this post. Learn about <a href=\"https:\/\/benchmarkemail.com\/blog\/engaging-motorists-through-social-media-email-marketing\">Engaging Motorists through Social Media &amp; Email Marketing<\/a>.<\/p>\n<h2>Benchmark Presents: Introduction to Online Marketing<\/h2>\n<p>Yes, we do email marketing here at Benchmark. However, we aren\u2019t so self-centered as to believe that\u2019s the only marketing you\u2019re doing. There is a ton of benefit to all sorts of online marketing. That why we\u2019re here with <a href=\"https:\/\/benchmarkemail.com\/blog\/benchmark-presents-introduction-to-online-marketing\">Benchmark Presents: Introduction to Online Marketing<\/a>.<\/p>\n<h2>Will Your Email Marketing Campaign Be Famous or Infamous?<\/h2>\n<p>I hope your email campaigns never bring something upon the world as horrible as Rebecca Black\u2019s <i>Friday<\/i>. Yes, she\u2019s been trending on Twitter all week. Is it for the right reasons? No. Does she care? Maybe. Would you care? Ask yourself, <a href=\"https:\/\/benchmarkemail.com\/blog\/will-your-email-marketing-campaign-be-famous-or-infamous\">Will Your Email Marketing Campaign Be Famous or Infamous<\/a>?<\/p>\n<h2>Live and Creative Newsletter Tactics from Funny or Die<\/h2>\n<p>This welcome message from Funny or Die was great. Somebody probably told them, good email marketing or die. Can I boo myself for that one? Check out Funny or Die\u2019s <a href=\"https:\/\/benchmarkemail.com\/blog\/live-and-creative-newsletter-tactics-from-funny-or-die\">Creative Email Newsletter Subscription Tactics<\/a>.<\/p>\n<h2>How to Max Out Email\u2019s Social and Search Engine Worth<\/h2>\n<p>You want your emails to be chillin\u2019 out maxin\u2019 relaxin\u2019 all cool with social and search engines? Your emails won\u2019t be up to no good, just as long as you read about <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-max-out-emails-social-and-search-engine-worth\">How to Max Out Email\u2019s Social and Search Engine Worth<\/a>.<\/p>\n<h2>Email Newsletter Awards: Best Contest Promotion<\/h2>\n<p>This post is a feat of will power as much as it is a tribute to a great email campaign. I can\u2019t get past the first sentence without wanting to go get a bowl of chocolate ice cream. If you can get past that, you\u2019ll see this week\u2019s <a href=\"https:\/\/benchmarkemail.com\/blog\/email-newsletter-awards-best-contest-promotion\">Email Newsletter Awards: Best Content Promotion<\/a>.<\/p>\n<h2>Choosing an Email Marketing Company: Glamour vs. Features<\/h2>\n<p>I was going to say, &#8220;it\u2019s not what\u2019s on the outside that counts, it\u2019s what\u2019s on the inside.&#8221; Then, all I could think of was, &#8220;the files are in the computer?&#8221; For a less <i>Zoolander<\/i> response, find out about <a href=\"https:\/\/benchmarkemail.com\/blog\/choosing-an-email-marketing-company-glamour-vs-features\">Choosing an Email Marketing Company: Glamour vs. Features<\/a>.<\/p>\n<h2>Support Update: Daylight Savings Time Adjustments<\/h2>\n<p>You know what really grinds my gears? My iPhone alarm went off an hour earlier than it was set for. Forget you (like the way Cee lo says it), Daylight Savings Time. I clearly haven\u2019t adjusted, or at least my iPhone hasn\u2019t. Are you having trouble adjusting? Read our new <a href=\"https:\/\/benchmarkemail.com\/blog\/support-update-daylight-savings-time-adjustments\">Support Update: Daylight Savings Time Adjustments<\/a>.<\/p>\n<h2>5 Reasons Associations &amp; Organizations Should Not Buy Email Lists<\/h2>\n<p>Reason number 6: Because I said so. If that isn\u2019t enough, see the other <a href=\"https:\/\/benchmarkemail.com\/blog\/5-reasons-associations-organizations-should-not-buy-email-lists\">5 Reasons Associations &amp; Organizations Should Not Buy Email Lists<\/a>.<\/p>\n<h2>Where Does Email Fit into Your Online Promotional Strategy?<\/h2>\n<p>You don\u2019t have to say at the top just because we\u2019re asking. We promise not to hold it against you if you say otherwise. So, <a href=\"https:\/\/benchmarkemail.com\/blog\/where-does-email-fit-into-your-online-promotional-strategy\">Where Does Email Fit into Your Online Promotional Strategy<\/a>?<\/p>\n<h2>Benchmark Presents: Automotive Dealership Marketing<\/h2>\n<p>What\u2019s a better idea than another Fast and the Furious sequel? Learning how to better the email marketing efforts of your car or motorcycle dealership. Without further adieu, <a href=\"https:\/\/benchmarkemail.com\/blog\/benchmark-presents-automotive-dealership-marketing\">Benchmark Presents: Automotive Dealership Marketing<\/a>.<\/p>\n<h2>If Email Campaigns Were Baseball, Part 1: Batting Order<\/h2>\n<p>I\u2019m a diehard Cubs fan, so the one thing I can say with certainty is that it won\u2019t be hard to be more successful at email marketing than the Cubs are at winning the World Series. Hooray! Baseball is back! 104 years and counting&#8230; Read <a href=\"https:\/\/benchmarkemail.com\/blog\/if-email-campaigns-were-baseball-part-1-batting-order\">If Email Campaigns Were Baseball, Part 1: Batting Order<\/a>.<\/p>\n<h2>How to Make Your Emails More Social Friendly<\/h2>\n<p>Buy them a drink. Thank you! I\u2019ll be here all week. Tip your servers. Try the veal. Learn <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-make-your-emails-more-social-friendly\">How To Make Your Emails More Social Friendly<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hope everyone had an excellent St. Patrick\u2019s Day. For those of you capable of opening your eyes enough to read and withstand the brightness of a computer screen, enjoy this week\u2019s wrap. The rest of you can get to this once you\u2019ve successfully rehydrated and woken up a bit more. How to Make Your Plaintext&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1176","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy St. Patrick&#039;s Day from Benchmark Email: The Weekly Wrap - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy St. Patrick&#039;s Day from Benchmark Email: The Weekly Wrap - in\" \/>\n<meta property=\"og:description\" content=\"Hope everyone had an excellent St. Patrick\u2019s Day. 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