{"id":1210,"date":"2011-03-29T01:51:04","date_gmt":"2011-03-29T01:51:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/celebrate-new-employees-with-nyushashiki-on-april-1st\/"},"modified":"2020-10-27T12:54:27","modified_gmt":"2020-10-27T12:54:27","slug":"celebrate-new-employees-with-nyushashiki-on-april-1st","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/celebrate-new-employees-with-nyushashiki-on-april-1st\/","title":{"rendered":"Celebrate New Employees with Nyushashiki on April 1st!"},"content":{"rendered":"<p>Apparently not everyone will be playing practical jokes on each other this April 1st. No, I\u2019m not just talking about the people that don\u2019t care about April Fool\u2019s Day. In Japan, April 1st is a holiday for a much different and more productive reason. For Japan, April 1st represents the first day of the fiscal year. Major Japanese companies usually have <i>Nyushashiki<\/i>, which is an entry ceremony for new employees. I picture it like college orientation except that a job, not four years of debauchery (and learning), follow.<\/p>\n<p>For email marketers with subscribers in Japan, this could be a great opportunity to let your Japanese subscribers know that you\u2019re thinking about them. Clothing companies could promote some new work-appropriate duds or restaurants can have specials for celebrating a new job. Customize a Benchmark <a href=\"https:\/\/benchmarkemail.com\/resources\/free-html-email-templates\">HTML email template<\/a> and let your Japanese subscribers know they\u2019re on your mind as they begin their jobs in the new fiscal year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently not everyone will be playing practical jokes on each other this April 1st. No, I\u2019m not just talking about the people that don\u2019t care about April Fool\u2019s Day. In Japan, April 1st is a holiday for a much different and more productive reason. For Japan, April 1st represents the first day of the fiscal&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrate New Employees with Nyushashiki on April 1st! - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrate New Employees with Nyushashiki on April 1st! - in\" \/>\n<meta property=\"og:description\" content=\"Apparently not everyone will be playing practical jokes on each other this April 1st. 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