{"id":1289,"date":"2011-04-28T23:59:28","date_gmt":"2011-04-28T23:59:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/enjoy-international-labor-day-may-1-with-a-custom-email-template\/"},"modified":"2020-10-27T14:54:02","modified_gmt":"2020-10-27T14:54:02","slug":"enjoy-international-labor-day-may-1-with-a-custom-email-template","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/enjoy-international-labor-day-may-1-with-a-custom-email-template\/","title":{"rendered":"Enjoy International Labor Day May 1 with a Custom Email Template"},"content":{"rendered":"<p>In the US, Labor Day is in September. Elsewhere, it is May 1st. This caused some major confusion in our office this week. I saw that I had Labor Day on my holiday blog schedule and immediately got excited about having a long weekend. My co-worker was quick to correct me, saying Labor Day was in September and that Memorial Day isn\u2019t until the end of May. Bummer.<\/p>\n<p>So what caused this confusion? In some places, it\u2019s May Day. In Mexico, it\u2019s Primero de Mayo and it\u2019s a national holiday that honors workers (sounds like Labor Day, right?).<\/p>\n<p>Regardless of which holiday or the name of the holiday that falls on May 1st, it serves a good point about <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/email-list-management\/Features-Segmentation\">list segmentation<\/a>. You don\u2019t want to send a broad, general campaign that alienates some of your subscribers. You\u2019ll have some wondering what May Day is and others wondering why you didn\u2019t want to wish them a great Primero de Mayo.<\/p>\n<p>It may be confusing, but it won\u2019t be if you segment your lists properly. Customize a Benchmark <a href=\"https:\/\/benchmarkemail.com\/resources\/free-html-email-templates\">email template<\/a> and send your subscribers a region appropriate holiday greeting. The attention to detail will be appreciated by your subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the US, Labor Day is in September. Elsewhere, it is May 1st. This caused some major confusion in our office this week. I saw that I had Labor Day on my holiday blog schedule and immediately got excited about having a long weekend. My co-worker was quick to correct me, saying Labor Day was&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1289","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enjoy International Labor Day May 1 with a Custom Email Template - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enjoy International Labor Day May 1 with a Custom Email Template - in\" \/>\n<meta property=\"og:description\" content=\"In the US, Labor Day is in September. 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