{"id":1365,"date":"2011-05-24T22:48:00","date_gmt":"2011-05-24T22:48:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/"},"modified":"2020-11-03T11:12:40","modified_gmt":"2020-11-03T11:12:40","slug":"innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/","title":{"rendered":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer"},"content":{"rendered":"

Most dentists and orthodontists would be shocked to learn that a completely innocuous subject line could cause their email newsletters<\/a> to be rejected by major ISPs all along the internet and possibly even land their domain on an email blacklist that will make the continued sending of email about as easy as performing a root canal while riding on a bucking bronco. There are many words that dental professionals use without a second thought in their subject lines that will trigger spam filters and sanctions. These are the words that have been identified as indicating spammer origin that must be avoided at all costs by all dentists and orthodontists in their subject lines:<\/p>\n

Almost Anything with Now in It<\/h4>\n

It\u2019s completely normal to ask a customer to Act Now, Apply Now, Call Now or do just about anything else Now, but if you place any one of those phrases into your subject line, you\u2019ll be tossed in with the \u00dfU \u00a5 V1\/G \u00aeA N0W crowd. As you can see, spammers have learned to disguise their uses of this phrase construction, but that indicates spamming to the sophisticated ISP algorithms in an even stronger fashion. By far the best practice is just to leave Now completely out of your subject lines.<\/p>\n

Free Is the Primary TNT Word<\/h4>\n

Using the word Free anywhere in your subject line will blow up your email campaign better than a cache of dynamite. Free cannot be used in any way shape or form and in any context in a subject line<\/a> as it\u2019s just about as much of a spammer word as Viagra or Cialis. A considerable number of words such as Earn, Hot, Instant, Medicine and Opportunity are obvious triggers but you\u2019ll be surprised as to what other words are on the blacklist as well\u2026<\/p>\n

A Long List of Words that Will Kill Your Email Campaign<\/h4>\n

There are many truly innocuous words in typical dental subject lines that can trip you up:<\/p>\n

Amazing<\/b> \u2013 Amazing Tooth Whitening Technology
\nAvoid<\/b> \u2013 Avoid Sticky Treats To Save Your Teeth
\nCollect<\/b> \u2013 Plaque Can Collect Between Your Teeth
\nCompare<\/b> \u2013 Compare Flossing Techniques
\nCredit<\/b> \u2013 90 Day Credit On All Dental Work
\nDiscount<\/b> \u2013 Monday Is Seniors\u2019 Discount Day
\nEasy Terms<\/b> \u2013 Obtain Your Children Braces On Easy Terms
\nFor You \/ Your Family<\/b> \u2013 Porcelain Crowns For You & Your Family
\nFriend<\/b> \u2013 You Have A Friend In The Dental Business
\nGet<\/b> \u2013 Get Those Cavities Filled
\nHerbal<\/b> \u2013 Herbal Toothpastes Work & Taste Great
\nHidden<\/b> \u2013 Hidden Plaque Can Trigger Gingivitis
\nLose<\/b> \u2013 Don\u2019t Lose Your Teeth, Get A Checkup
\nOffer<\/b> \u2013 Special Dental Hygiene Offer
\nOnly<\/b> \u2013 Only Flossing Thoroughly Cleans Between Teeth
\nOpen<\/b> \u2013 Our Clinic Is Open Again After The Flood
\nRemoves<\/b> \u2013 Our Ultrasonic Scaler Removes Plaque
\nStop<\/b> \u2013 Stop Tooth Decay With Regular Brushing
\nTeen<\/b> \u2013 Invisible Braces Available For Teens
\nWinner<\/b> \u2013 Be A Winner With A Winning Smile
\nThe Structure of Your Subject Line Is Critical as Well
\nYou should never start your subject line with a $ symbol or end it with a numerical digit and your phrase should be either in sentence case or have each word begin with a capital. Entering a subject line IN ALL CAPS indicates YELLING and thus is a common spammer technique. Placing additional p.u.n.c.t.u.a.t.i.o.n. will identify you as a spammer as will entering g a p s in your text. Therefore, if you\u2019re tempted to have as your subject line:<\/p>\n

$50 OFF ALL I.N.V.I.S.I.B.L.E. B R A C E S UNTIL MAY 31<\/i><\/h4>\n

You might as well just delete the emails before sending them.<\/p>\n

If you\u2019re like most dental professionals you might not have ever imagined that stating that your clinic is open or that your clients can stop cavities would land you in the spammer clique. Some progress has been made in engineering context sensitive spam filters that would identify that Braces For Teens is quite different from Gorgeous Teen Models, but ISPs have not universally adopted them yet. In the meantime avoiding all of those spammer words is the best way to ensure that your emails will continue to be delivered and your online reputation with the ISPs remains spotless.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most dentists and orthodontists would be shocked to learn that a completely innocuous subject line could cause their email newsletters to be rejected by major ISPs all along the internet and possibly even land their domain on an email blacklist that will make the continued sending of email about as easy as performing a root…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[242,934,935,936],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-spam-words","tag-dental-clinic-email-marketing","tag-dental-email-subject-line","tag-worst-spam-phrases"],"yoast_head":"\nInnocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Most dentists and orthodontists would be shocked to learn that a completely innocuous subject line could cause their email newsletters to be rejected by major ISPs all along the internet and possibly even land their domain on an email blacklist that will make the continued sending of email about as easy as performing a root…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-24T22:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-03T11:12:40+00:00\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\"},\"headline\":\"Innocuous Subject Lines that Identify Your Dentistry as a Spammer\",\"datePublished\":\"2011-05-24T22:48:00+00:00\",\"dateModified\":\"2020-11-03T11:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"keywords\":[\"spam words\",\"dental clinic email marketing\",\"dental email subject line\",\"worst spam phrases\"],\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/\",\"name\":\"Innocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"datePublished\":\"2011-05-24T22:48:00+00:00\",\"dateModified\":\"2020-11-03T11:12:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innocuous Subject Lines that Identify Your Dentistry as a Spammer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"Benchmark Email India\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India","og_description":"Most dentists and orthodontists would be shocked to learn that a completely innocuous subject line could cause their email newsletters to be rejected by major ISPs all along the internet and possibly even land their domain on an email blacklist that will make the continued sending of email about as easy as performing a root…","og_url":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/","og_site_name":"Benchmark Email India","article_published_time":"2011-05-24T22:48:00+00:00","article_modified_time":"2020-11-03T11:12:40+00:00","author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c"},"headline":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer","datePublished":"2011-05-24T22:48:00+00:00","dateModified":"2020-11-03T11:12:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/"},"wordCount":712,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"keywords":["spam words","dental clinic email marketing","dental email subject line","worst spam phrases"],"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/","url":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/","name":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer - Benchmark Email India","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"datePublished":"2011-05-24T22:48:00+00:00","dateModified":"2020-11-03T11:12:40+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/innocuous-subject-lines-that-identify-your-dentistry-as-a-spammer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Innocuous Subject Lines that Identify Your Dentistry as a Spammer"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"Benchmark Email India","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}