{"id":1387,"date":"2011-06-03T02:56:56","date_gmt":"2011-06-03T02:56:56","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-weekly-wrap-a-special-kind-of-email-blog\/"},"modified":"2020-06-05T20:21:00","modified_gmt":"2020-06-05T20:21:00","slug":"the-weekly-wrap-a-special-kind-of-email-blog","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-weekly-wrap-a-special-kind-of-email-blog\/","title":{"rendered":"The Weekly Wrap: A Special Kind of Email Blog"},"content":{"rendered":"<p>Writing the weekly wrap, I was reminded that I still need to buy my dad a Father\u2019s Day gift (I was also reminded when I wrote the blog about Father\u2019s Day). This is officially my reminder to you all that Father\u2019s Day is coming up. However, if you need to do some procrastinating before buying your gift, peruse the best of the Benchmark Email blog from this week.<\/p>\n<h4>Twitter Gets Their Customers Back with a Special Kind of Email<\/h4>\n<p>Good thing Paul doesn\u2019t have my job. I would have some explaining to do if I was receiving emails from Twitter about a dormant account. At least we can thank Paul\u2019s lax Twitterings for unearthing a great example of a company using email to win back subscribers. Sometimes it\u2019s easier than finding new ones. See how <a href=\"https:\/\/benchmarkemail.com\/blog\/twitter-gets-their-customers-back-with-a-special-kind-of-email\">Twitter Gets Their Customers Back with a Special Kind of Email<\/a>.<\/p>\n<h4>Support Update: What Is the Difference between Polls and Surveys?<\/h4>\n<p>Perhaps not so many Benchmark Email employees should admit that they don\u2019t know the difference, but you can count me as one of them. Thanks, Michelle, for clearing it up. Find out, <a href=\"https:\/\/benchmarkemail.com\/blog\/support-update-what-is-the-difference-between-polls-surveys\">What Is the Difference between Polls and Surveys?<\/a><\/p>\n<h4>6 Tips to Avoid Phishing (and Other Spam) Scams<\/h4>\n<p>My dad (more on him later) is constantly assuming he\u2019s going to get scammed on the internet. I\u2019d send this post to him, if I thought he would ever read a blog&#8230;or know what a blog is. Everyone else can learn the <a href=\"https:\/\/benchmarkemail.com\/blog\/6-tips-to-avoid-phishing-and-other-spam-scams\">6 Tips to Avoid Phishing (and Other Spam) Scams<\/a>.<\/p>\n<h4>How to Craft a Great Online Survey<\/h4>\n<p>Now that you know the difference between a survey and a poll it seems to be as good of a time as any to learn how to make a great one. Convenient, right? Discover <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-craft-a-great-online-survey\">How to Craft a Great Online Survey<\/a>.<\/p>\n<h4>6 Ways to Integrate Social Media and Email Marketing<\/h4>\n<p>Not sure why, but lists of 6 seem to be the theme this week. I only need one reason to tell you why you should read <a href=\"https:\/\/benchmarkemail.com\/blog\/6-ways-to-integrate-social-media-and-email-marketing\">6 Ways to Integrate Social Media and Email Marketing<\/a>, though. Because I said so!<\/p>\n<h4>Email Marketing Services for Your School or PTA<\/h4>\n<p>In my day, we had to walk to school barefoot&#8230;uphill both ways! No not really, but it was long enough ago that email most certainly wasn\u2019t used by the PTA. Don\u2019t sound as crotchety as me. Stay current with <a href=\"https:\/\/benchmarkemail.com\/blog\/email-marketing-services-for-your-school-or-pta\">Email Marketing Services for Your School or PTA<\/a>.<\/p>\n<h4>The Quirks of Japan\u2019s Opt-In Email Marketing Legislation<\/h4>\n<p>Hal is continuing in his efforts to help you with your international email marketing efforts. Domo arigato, Hal! Discover <a href=\"https:\/\/benchmarkemail.com\/blog\/the-quirks-of-japans-opt-in-email-marketing-legislation\">The Quirks of Japan\u2019s Opt-In Email Marketing Legislation<\/a>.<\/p>\n<h4>Father\u2019s Day Email Templates<\/h4>\n<p>In this post, I reminisced about the good ol\u2019 days of giving your parents finger paintings as gifts. That got me thinking. Why couldn\u2019t I give my dad a finger painting for Father\u2019s Day? Because when your 26-year-old son sends you a finger painting for Father\u2019s Day, you might assume he\u2019s on drugs. That\u2019s why. Whether or not you\u2019ve decided on a Father\u2019s Day gift for the dads in your life, it is time to think about your Father\u2019s Day email campaigns. Check out the <a href=\"https:\/\/benchmarkemail.com\/blog\/fathers-day-email-templates-from-benchmark-email\">Father\u2019s Day Email Templates from Benchmark Email<\/a>.<\/p>\n<h4>Is Your Email Marketing Segmentation Bringing in the Goods?<\/h4>\n<p>That\u2019s what it\u2019s all about right? The goods? Yeah. That or the Hokey Pokey. You don\u2019t have to turn yourself around to do segmentation, but there is work that needs to be put in (just not your right foot). Ask yourself, <a href=\"https:\/\/benchmarkemail.com\/blog\/is-your-email-marketing-segmentation-bringing-in-the-goods\">Is Your Email Marketing Segmentation Bringing in the Goods?<\/a><\/p>\n<h4>Best Note Taking Software: Evernote vs. SOHO Notes<\/h4>\n<p>For someone that is as scatterbrained (re: ADD) as I am, note taking is imperative. If I don\u2019t write down an idea when I think of it, it will most likely be gone forever. Deciphering what I write down is a whole different story. I\u2019ve been using Evernote for a while now. The compatibility from computer to my iPhone is great. You can decide for yourself. Discover the <a href=\"https:\/\/benchmarkemail.com\/blog\/best-note-taking-software-evernote-vs-soho-notes\">Best Note Taking Software: Evernote vs. SOHO Notes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing the weekly wrap, I was reminded that I still need to buy my dad a Father\u2019s Day gift (I was also reminded when I wrote the blog about Father\u2019s Day). This is officially my reminder to you all that Father\u2019s Day is coming up. However, if you need to do some procrastinating before buying&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[79,125,717,759,986,987],"class_list":["post-1387","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-twitter","tag-phishing","tag-opt-in-email-marketing","tag-social-media","tag-fathers-day","tag-online-surveys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Weekly Wrap: A Special Kind of Email Blog - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Weekly Wrap: A Special Kind of Email Blog - in\" \/>\n<meta property=\"og:description\" content=\"Writing the weekly wrap, I was reminded that I still need to buy my dad a Father\u2019s Day gift (I was also reminded when I wrote the blog about Father\u2019s Day). 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