{"id":1434,"date":"2011-06-16T03:26:03","date_gmt":"2011-06-16T03:26:03","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/7-wild-email-tactics-to-get-your-bar-nightclub-buzzing\/"},"modified":"2020-10-26T14:21:20","modified_gmt":"2020-10-26T14:21:20","slug":"7-wild-email-tactics-to-get-your-bar-nightclub-buzzing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/7-wild-email-tactics-to-get-your-bar-nightclub-buzzing\/","title":{"rendered":"7 Wild Email Tactics to Get Your Bar & Nightclub Buzzing"},"content":{"rendered":"

Here are the seven wildest, quirkiest and out of left field ways that email marketing<\/a> can help to maneuver your Bar or Nightclub venue right to the peak of the buzz cycle and keep it there.<\/p>\n

1) Accumulating Loyalty Card<\/h4>\n

It\u2019s essentially very simple: You issue to your email subscribers a physical card similar to a debit card. Every time that they order anything the card is swiped to capture the information in your main computer system and it calculates their current level of discount. You can set it up to drop the price by 1% with each subsequent visit (with a 25% maximum deduction) or build up points for free champagne, bar food or whatever you are promoting.<\/p>\n

2) You\u2019re the VIP Draw<\/h4>\n

You issue each of your email subscribers a fully unique code which you ask them to validate by printing out and dropping into a fishbowl at the entrance. They\u2019ve kept the stub and when you announce the winning code, they present the stub which makes them eligible for special VIP treatment all night long: Free bottle of champagne and\/or bar snacks, the best seats in the house, dedications from the band\/DJ, a commemorative souvenir award\u2026 your imagination is the limit.<\/p>\n

3) Free while the Bell Rings<\/h4>\n

Your email subscribers receive a code that they print out as above, but they keep the voucher. A few completely random times each night a bell will ring (lights flash, etc.) and if their order is in the process of being filled that entire ticket is free.<\/p>\n

4) Pull a Zynga<\/h4>\n

In every town it\u2019s easy to find some computer nerd who will be happy to develop a very basic Java game like the immensely popular Facebook Farmville and Cityville games (but much simpler) for pocket money or a few cases of beer. Your email subscribers can click onto your website and play the game for real prizes. There are rewards at the end of each successfully completed level that grow in value as the levels get higher: Drinks, food, even private party bookings. Make sure that the game is not cheatable or you\u2019ll be giving away the bar. If you can\u2019t find a local geek, try the freelance bidding programmer sites like freelancer.com. You\u2019ll be amazed how inexpensively you can get a decent game coded.<\/p>\n

5) Beer for Gas<\/h4>\n

Everyone\u2019s concerned about the spiraling cost of gasoline, so give your email subscribers an opportunity to do something about it. Make a deal with a local gas station to accept the vouchers you will email out and recompense to provide free gasoline in equal amounts to the beer your newsletter customer has ordered. Most beer is bottled in 1\/12th of a gallon, so for every dozen consumed they get a free gallon of gas! (Always remind them to drive responsibly.)<\/p>\n

6) Email Matchmaking<\/h4>\n

This strategy can work exceptionally well for singles-oriented Bar or Nightclub operations. Have your email customers fill in a fully detailed \u201cmatch.com\u201d type of personal data form and the characteristics they\u2019re looking for in a date. Then match them up to the subscriber that matches most closely. This is also a great way to get that elusive but invaluable personal information for your email segmentation<\/a> efforts. Put in lots of disclaimers so that if the date turns sour it\u2019s not your responsibility.<\/p>\n

7) Get Your Own Reality TV Show Sweepstakes<\/h4>\n

It\u2019s a well-kept secret that anyone can buy \u201cinfomercial\u201d air time on your local television station for a surprisingly low cost. Of course it\u2019s going to run around 2 AM, but that might be a plus with your clientele. Hire a videographer to follow the lucky email newsletter<\/a> subscribing winner around the dancefloor and edit it all together in some coherent sequence. Control your costs and you\u2019ll be able to shoot and edit for around $2,500 and book a half-hour air time for under $1,000 in most cities. It also serves as a great advertisement for your Bar or Nightclub venue, as it\u2019s such a wacky promotion you might end up getting major national media coverage for it! CNN here you come!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are the seven wildest, quirkiest and out of left field ways that email marketing can help to maneuver your Bar or Nightclub venue right to the peak of the buzz cycle and keep it there. 1) Accumulating Loyalty Card It\u2019s essentially very simple: You issue to your email subscribers a physical card similar to…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[658,997,1087,1088],"class_list":["post-1434","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-list-segmentation","tag-nightclub-email-marketing","tag-email-promotions-for-bars","tag-marketing-newsletters"],"yoast_head":"\n7 Wild Email Tactics to Get Your Bar & Nightclub Buzzing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Wild Email Tactics to Get Your Bar & Nightclub Buzzing - 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