{"id":1485,"date":"2011-07-06T22:53:05","date_gmt":"2011-07-06T22:53:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/your-email-marketing-dream-team\/"},"modified":"2020-10-29T10:22:29","modified_gmt":"2020-10-29T10:22:29","slug":"your-email-marketing-dream-team","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/","title":{"rendered":"Your Email Marketing Dream Team"},"content":{"rendered":"

As email marketers, we\u2019re probably on a few more email lists than the average person. We want to see what people are writing about, how they\u2019re doing it and how it benefits their businesses. It\u2019s fair to say we look at the whole email campaign<\/a> process differently than the average person.<\/p>\n

See Email Marketing as the Novice Does<\/h4>\n

Every once in a while it helps if you put those jaded expectations aside and go back to being a normal, non-marketing type of person. You know, like your customers. Being a regular human puts the whole calculated customer connection thing back in perspective because you can see things freshly again. So how do you do this? Just live your life for while. Something will turn up like it did for me.<\/p>\n

Have You Ever Had a Meal So Delicious\u2026<\/h4>\n

So there I was at the chef\u2019s counter at the Disney Resort\u2019s Napa Rose restaurant. I\u2019d always wanted to eat here, but I\u2019m the type of guy that likes to spend as little on food as possible, and certainly not about a hundred bucks just for me! But it was my good friend\u2019s birthday and his party invited (and paid for) me. Who was I to say no?<\/p>\n

Well, let me tell you that this really was one of my most favorite dining experiences in all my life. Really. And my wife and I just returned from some great resort dining in Hawaii. But since this blog is about email marketing tips<\/a> and not about food, let me just say that each one of the five courses we had (and we all had different items) was in the range from excellent at the low end to life altering on the high end.<\/p>\n

And Conversation So Enlightening\u2026<\/h4>\n

But what really took this whole ride up a notch was the banter and education from superstar chef Andrew Sutton. While his sous chefs and staff explained to us what we were about to be savoring, he engaged us in great conversation both on and off food. We left the restaurant either floating on clouds of joy or rolling on our stuffed bellies. I really couldn\u2019t tell the difference.<\/p>\n

That You Would Beg to Be on an Email List?<\/h4>\n

At the end of this meal, when the tab for you plus two is just under $400, an email signup form<\/a> would probably be out of place. Or maybe it could be served to you on a gold plate and you could sign with magic pixie dust. But this is one time when I would beg to be on a list. Andrew Sutton\u2019s gastronomic creations were so incredible and his personality so great, I would pay to be on any email list where he offered any morsel of culinary advice. In short, he\u2019s on my email marketing dream team.<\/p>\n

Think of Your Email Marketing Dream Team<\/h4>\n

So here\u2019s the rub (pun intended, BBQ fans). Think of the top five or ten personalities who you wish wrote email newsletters. Write them down. Now think of the reasons you\u2019d want their emails. Is it because they\u2019re industry experts? Is it because they have a way with people, a way with words? Or is it solely because of an outstanding product. Most likely, it\u2019s a mix of all of these things. Write these things down too.<\/p>\n

Now Emulate What and How You Think They Would Write<\/h4>\n

You now have in front of you a mini-map to success for writing an industry expert newsletter, at least according to your standards (and they\u2019re good standards; believe in yourself). Let\u2019s try my example:
\n<\/i><\/p>\n

My Dream Team Email Marketer Would\u2026<\/i><\/h4>\n

Personally, I think that Napa Rose Chef Andrew Sutton\u2019s email newsletters<\/a> would be great because I could expect to learn about outstanding dishes, but also be entertained and educated in a personal conversational tone. During our dinner, he conveyed to us that musicians and chefs are similar because the way that they must hold their instruments and position their bodies is fundamental to success. If that type of info was mixed in with recipes, I\u2019m one happy reader.<\/p>\n

Learn from Your Heroes, Even if They Don\u2019t Write Email Newsletters<\/h4>\n

Chances are that if you and your company provide a good enough product, someone really considers you an industry expert. You already know the benefits of email marketing, now it\u2019s time to get better. And who better to learn from than your email marketing dream team? Find them. Analyze why their emails would be awesome. Now make that exercise a real industry-expert newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"

As email marketers, we\u2019re probably on a few more email lists than the average person. We want to see what people are writing about, how they\u2019re doing it and how it benefits their businesses. It\u2019s fair to say we look at the whole email campaign process differently than the average person. See Email Marketing as…<\/p>\n","protected":false},"author":270,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1485","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nYour Email Marketing Dream Team - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Email Marketing Dream Team - in\" \/>\n<meta property=\"og:description\" content=\"As email marketers, we\u2019re probably on a few more email lists than the average person. We want to see what people are writing about, how they\u2019re doing it and how it benefits their businesses. It\u2019s fair to say we look at the whole email campaign process differently than the average person. See Email Marketing as…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-06T22:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T10:22:29+00:00\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\"},\"headline\":\"Your Email Marketing Dream Team\",\"datePublished\":\"2011-07-06T22:53:05+00:00\",\"dateModified\":\"2020-10-29T10:22:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/\"},\"wordCount\":783,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/\",\"name\":\"Your Email Marketing Dream Team - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"datePublished\":\"2011-07-06T22:53:05+00:00\",\"dateModified\":\"2020-10-29T10:22:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-email-marketing-dream-team\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Email Marketing Dream Team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Email Marketing Dream Team - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Your Email Marketing Dream Team - in","og_description":"As email marketers, we\u2019re probably on a few more email lists than the average person. We want to see what people are writing about, how they\u2019re doing it and how it benefits their businesses. It\u2019s fair to say we look at the whole email campaign process differently than the average person. See Email Marketing as…","og_url":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/","og_site_name":"in","article_published_time":"2011-07-06T22:53:05+00:00","article_modified_time":"2020-10-29T10:22:29+00:00","author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a"},"headline":"Your Email Marketing Dream Team","datePublished":"2011-07-06T22:53:05+00:00","dateModified":"2020-10-29T10:22:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/"},"wordCount":783,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/","url":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/","name":"Your Email Marketing Dream Team - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"datePublished":"2011-07-06T22:53:05+00:00","dateModified":"2020-10-29T10:22:29+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/your-email-marketing-dream-team\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Your Email Marketing Dream Team"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1485"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1485\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}