{"id":1490,"date":"2011-07-07T22:06:35","date_gmt":"2011-07-07T22:06:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/your-email-campaign-can-set-the-mood-for-cow-appreciation-day\/"},"modified":"2020-10-29T10:21:15","modified_gmt":"2020-10-29T10:21:15","slug":"your-email-campaign-can-set-the-mood-for-cow-appreciation-day","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/your-email-campaign-can-set-the-mood-for-cow-appreciation-day\/","title":{"rendered":"Your Email Campaign Can Set the Mood for Cow Appreciation Day"},"content":{"rendered":"

One of my best and oldest friends has a game that he used to play with his family on long road trips that has since taken on a life of its own. I always thought his parents made it up. A little bit of Googling shows that may not be the case. The rules of the game are simple. The first person in your vehicle to see a cow that day must proclaim \u201cCow, I win!\u201d That\u2019s it. There can only be one winner for the day. A false positive disqualifies you for the day. Bragging rights are your prize. It means nothing…and everything.<\/p>\n

I first learned of this game long ago when I joined his family on a camping trip in their RV. After I graduated from college I spent three weeks on a tour bus with him and his band, helping them out. They had a dry erase board in the van that was dedicated to keeping the \u201cCow, I win\u201d tally. I even introduced it to my friend that I travel around the country with to attend music festivals. You may scoff at its simplicity, but it never fails to make a long car ride a bit more exciting.<\/p>\n

Cow Appreciation Day is listed as July 15 in some places. It appears that Chick-fil-A has taken this day to a whole new meaning. They turned it into a big promotion that is actually a week earlier on July 8. Whether you decide to dress up as a cow to receive a free meal, or just teach a friend the \u201cCow, I win\u201d game, it\u2019s an opportunity for an email campaign<\/a>. Customize a Benchmark email template<\/a> and give your subscribers a laugh when they read a subject line in honor of cows.<\/p>\n

Teaching your kids the \u201cCow, I win\u201d game could save some headaches on the road. Me? I\u2019ll celebrate Cow Appreciation day by appreciating the heck out of the thickest, juiciest steak I can find. Followed with a bowl of ice cream and a nice glass of milk.<\/p>\n","protected":false},"excerpt":{"rendered":"

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