{"id":1496,"date":"2011-07-11T03:19:22","date_gmt":"2011-07-11T03:19:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/sending-an-email-coupon-be-up-front-like-groupon\/"},"modified":"2020-01-30T23:04:45","modified_gmt":"2020-01-30T23:04:45","slug":"sending-an-email-coupon-be-up-front-like-groupon","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/sending-an-email-coupon-be-up-front-like-groupon\/","title":{"rendered":"Sending an Email Coupon? Be Up Front Like Groupon"},"content":{"rendered":"

In keeping with today\u2019s blog, here\u2019s my message right up front:<\/p>\n

Respect people\u2019s time: Put offers in the subject line.<\/i><\/p>\n

That\u2019s right, fifty-five characters or less. If you\u2019re sending someone a single coupon or offer, put the info up front so that you can stop them at the subject line<\/a> if they don\u2019t want any of it. Let them move on if they\u2019re uninterested.<\/p>\n

That\u2019s the end of my message. If you want to know more, come on in\u2026<\/p>\n

There\u2019s a Time for Clever. This Ain\u2019t It.<\/h4>\n

Ah, you creative genius, you. Your prose is pro and your words are gold. Can you just give it a rest for today, word-master? Save it for a scrabble game.<\/p>\n

People are very busy these days. They\u2019ve already honored your indulgence by signing up for your on-some-days-annoying list, why waste their time beating around the bush if you\u2019re only sending a single offer or coupon?<\/p>\n

If you want to be clever with your subject line, write an amazing and informative, content-driven newsletter. People like those a few times a month, but not as often as you\u2019d like to market to them. Yet people always want those discount offers for some reason.<\/p>\n

The Top Three Types of Subject Lines<\/h4>\n

Do you know the top three types of subject lines that compel people to open? Here they are:
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