{"id":1531,"date":"2011-07-25T00:22:03","date_gmt":"2011-07-25T00:22:03","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/"},"modified":"2020-10-27T15:35:28","modified_gmt":"2020-10-27T15:35:28","slug":"how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/","title":{"rendered":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line"},"content":{"rendered":"

I\u2019m almost afraid to start writing this blog without my flame-retardant fire suit on. You mention \u201cMac\u201d or \u201cApple\u201d and it\u2019s tantamount to throwing shredded coconut onto any favorite dessert: either you\u2019re going to be into it or it\u2019s just not your thing. The new Lion OS, however, has presented a momentous revision to email marketing<\/a> practices that warrants deeper exploration.<\/p>\n

This OS Update Affects a Significant Amount of Your Email Subscribers<\/h4>\n

No matter where you stand in the coconut or Apple wars, it doesn\u2019t change the fact that Apple\u2019s new operating system, Lion, was released yesterday to millions of MacBook Pro, MacBook Air, iMac, Mac Mini & Mac Pro users worldwide. This new OS shakes things up a quite a bit, but I\u2019ll leave all the talk about fancy animation and workflow for a CNET blogger to tackle.<\/p>\n

The One New Feature You Care About: A Change to the Email Inbox<\/h4>\n

Last night, I downloaded (legally) my copy of Lion just past midnight. By six this morning I was trying out the new three and four-fingered \u201cgestures\u201d that are supposed to make this operating system so \u201crevolutionary.\u201d<\/p>\n

Okay, well I personally haven\u2019t been radicalized into the revolution, but the change to the email inbox in Lion just might offer its own one-fingered gesture to the all important email subject line<\/a> by making it less important to Mac users.<\/p>\n

Lion Gives the Email Preview More Prominence<\/h4>\n

You can think of Mail like Apple\u2019s own version of MS Outlook \u2013 it\u2019s how you get, use and create email on a Mac. What\u2019s different in Lion is that the email preview pane moves from the bottom of the window to the right. The inbox is a column on the left and you see almost your whole email in a big pane on the right. This effectively makes a user notice the email first just because there\u2019s so much space devoted to it.<\/p>\n

A regular email is nothing to get excited about here:<\/p>\n


\nThe Down Arrow Downs the Subject Line<\/h4>\n

When I open my Mail inbox in Lion, it picks up where I\u2019ve left off before I closed it. That means the last email viewed is in the preview pane. So I just meander to the top of the inbox, click a message, and now I can use my up & down arrows to browse my emails. So what do I see when I do this?<\/p>\n

<\/p>\n

Or this?<\/p>\n

<\/p>\n

Or this?<\/p>\n

<\/p>\n

Mac Users Can Now Get More of the Message without Reading Subject Lines<\/h4>\n

For me, it\u2019s like browsing for books, DVDs or even CDs (remember them?) in a store. What do you see first, the ones sticking spine out or the ones sitting flat with their front covers exposed to you?<\/p>\n

Some salty old Mac Veterans might say that the email preview was there before Lion. Yes, it was, but you rarely saw much of the email because of all that space at the top of the email. A user had to make a choice: more inbox view or more preview. This one small change seems to organize the whole thing much better. I can just use my arrows, click down the inbox line and quickly see if anything catches my eye.<\/p>\n

A Change to Macs that Will Finally Please a Windows User<\/h4>\n

This change is good for you, even if you hate Macs so much that you even avoid apples at the supermarket. As an email marketer, your Mac-using email subscribers (who upgrade their operating systems to Lion) get to see more of your email right from the inbox. If your email newsletters<\/a> look professional, colorful and compelling, they might get opened without ever being judged solely on their subject lines.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m almost afraid to start writing this blog without my flame-retardant fire suit on. You mention \u201cMac\u201d or \u201cApple\u201d and it\u2019s tantamount to throwing shredded coconut onto any favorite dessert: either you\u2019re going to be into it or it\u2019s just not your thing. The new Lion OS, however, has presented a momentous revision to email…<\/p>\n","protected":false},"author":270,"featured_media":1532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nHow Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"I\u2019m almost afraid to start writing this blog without my flame-retardant fire suit on. You mention \u201cMac\u201d or \u201cApple\u201d and it\u2019s tantamount to throwing shredded coconut onto any favorite dessert: either you\u2019re going to be into it or it\u2019s just not your thing. The new Lion OS, however, has presented a momentous revision to email…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-25T00:22:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-27T15:35:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"459\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/ff0841ef7bad9f7c41339116b768c278\"},\"headline\":\"How Apple OS X Lion Lets Email Marketers Jump the Subject Line\",\"datePublished\":\"2011-07-25T00:22:03+00:00\",\"dateModified\":\"2020-10-27T15:35:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/lion-1.jpg\",\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/\",\"name\":\"How Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/lion-1.jpg\",\"datePublished\":\"2011-07-25T00:22:03+00:00\",\"dateModified\":\"2020-10-27T15:35:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/lion-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/lion-1.jpg\",\"width\":459,\"height\":263},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Apple OS X Lion Lets Email Marketers Jump the Subject Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"Benchmark Email India\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/ff0841ef7bad9f7c41339116b768c278\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India","og_description":"I\u2019m almost afraid to start writing this blog without my flame-retardant fire suit on. You mention \u201cMac\u201d or \u201cApple\u201d and it\u2019s tantamount to throwing shredded coconut onto any favorite dessert: either you\u2019re going to be into it or it\u2019s just not your thing. The new Lion OS, however, has presented a momentous revision to email…","og_url":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/","og_site_name":"Benchmark Email India","article_published_time":"2011-07-25T00:22:03+00:00","article_modified_time":"2020-10-27T15:35:28+00:00","og_image":[{"width":459,"height":263,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg","type":"image\/jpeg"}],"author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/ff0841ef7bad9f7c41339116b768c278"},"headline":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line","datePublished":"2011-07-25T00:22:03+00:00","dateModified":"2020-10-27T15:35:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/"},"wordCount":644,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg","articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/","url":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/","name":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line - Benchmark Email India","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg","datePublished":"2011-07-25T00:22:03+00:00","dateModified":"2020-10-27T15:35:28+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/lion-1.jpg","width":459,"height":263},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/how-apple-os-x-lion-lets-email-marketers-jump-the-subject-line\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"How Apple OS X Lion Lets Email Marketers Jump the Subject Line"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"Benchmark Email India","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/ff0841ef7bad9f7c41339116b768c278","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1531"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/1532"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}