{"id":1533,"date":"2011-07-25T01:00:49","date_gmt":"2011-07-25T01:00:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/going-mobile-with-google-and-twitter-the-weekly-wrap\/"},"modified":"2020-06-05T20:20:29","modified_gmt":"2020-06-05T20:20:29","slug":"going-mobile-with-google-and-twitter-the-weekly-wrap","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/","title":{"rendered":"Going Mobile with Google+ and Twitter: The Weekly Wrap"},"content":{"rendered":"

Have you signed up for the Weekly Newsletter yet? It\u2019s like these weekly wraps, only shorter…and in your inbox. You can sign up right in the sidebar of this here blog. Join the fun!<\/p>\n

Support Update: Joining the Benchmark Email Community<\/h4>\n

The Benchmark Email Community has less stipulations than the three pieces of bread and frilly toothpicks of the Club Sandwich. Even if you like alfalfa sprouts, you can be a member of the Benchmark Email Community. Check out our latest Support Update: Joining the Benchmark Email Community<\/a>.<\/p>\n

Your Email Marketing Needs to Go the Distance, Not Succumb to Fads<\/h4>\n

I recently watched the rom com Going the Distance<\/em> with Drew Berrymore and Justin Long. I hope that your email marketing is a greater success than that atrocious film (it was bad despite an excellent performance from Charlie Day). That\u2019s why Your Email Marketing Needs to Go the Distance, Not Succumb to Fads<\/a>.<\/p>\n

A Primer on Establishing a Mobile-Only Landing Page & Site<\/h4>\n

It seems like hardly a day goes by without seeing an article about mobile marketing. It goes beyond the marketing message. You need to be aware of how your landing pages and website appear on mobile. Have no fear, here is a A Primer on Establishing a Moblie-Only Landing Page & Site<\/a>.<\/p>\n

Building Your Home Improvement Email List through Mobile Ads<\/h4>\n

There is little I enjoy more than being right. That\u2019s why I\u2019m following up the previous blurb with another post on mobile. Learn about Building Your Home Improvement Email List through Mobile Ads<\/a>.<\/p>\n

How to Maximize Online Marketing with Twitter Promoted Trends<\/h4>\n

Using video games as an example to explain promoted trends is a teaching lesson I wish most of my high school teachers would have caught on to. I would have paid much closer attention in class. Find out How to Maximize Online Marketing with Twitter Promoted Trends<\/a>.<\/p>\n

How Google+ Is Redefining Small Business<\/h4>\n

Everything Shireen said, plus everyone\u2019s new favorite shape is circles. Discover How Google+ Is Redefining Small Business<\/a>.<\/p>\n

Support Update: Add a Signup Box to Your Facebook Page<\/h4>\n

I have always been mortified by the saying “there is more than one way to skin a cat.” Regardless, there is more than one way to add a signup box to your Facebook Page. One is by using our Facebook app. The second is a custom one, and there\u2019s a few more steps. Find out how to Add a Signup Box to Your Facebook Page<\/a>.<\/p>\n

Crafting the Proper Apology Email for a Print Mistake<\/h4>\n

One of the great things about email marketing is its speed. That\u2019s why if you incur a mistake in one of your print ads or direct mailings, an email correcting it may even get there before the print mistake. It\u2019s almost like being able to go Back to the Future. Okay…maybe it\u2019s not anything like that. Or is it? Learn about Crafting the Proper Apology Email for a Print Mistake<\/a>.<\/p>\n

Improve Your Industry\u2019s Targeting Practices with Email Marketing<\/h4>\n

Don\u2019t shoot yourself in the foot (see what I did there?)! Be sure to Improve Your Industry\u2019s Targeting Practices with Email Marketing<\/a>.<\/p>\n

MobileMe Steps Aside to Pave Way for iCloud<\/h4>\n

I would have gone with different verbs when anthropomorphizing MobileMe and iCloud. I feel like the iCloud would drift in. Not so much need something to pave its way. Mostly I just wanted to show you that I could use a big word like anthropomorphizing. Which verbs would you choose for when MobileMe Steps Aside to Pave Way for iCloud<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you signed up for the Weekly Newsletter yet? It\u2019s like these weekly wraps, only shorter…and in your inbox. You can sign up right in the sidebar of this here blog. Join the fun! Support Update: Joining the Benchmark Email Community The Benchmark Email Community has less stipulations than the three pieces of bread and…<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1533","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nGoing Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Have you signed up for the Weekly Newsletter yet? It\u2019s like these weekly wraps, only shorter…and in your inbox. You can sign up right in the sidebar of this here blog. Join the fun! Support Update: Joining the Benchmark Email Community The Benchmark Email Community has less stipulations than the three pieces of bread and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-25T01:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T20:20:29+00:00\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/ff6de7d428926ff88a0f1a21ef218a9d\"},\"headline\":\"Going Mobile with Google+ and Twitter: The Weekly Wrap\",\"datePublished\":\"2011-07-25T01:00:49+00:00\",\"dateModified\":\"2020-06-05T20:20:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/\"},\"wordCount\":611,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/\",\"name\":\"Going Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"datePublished\":\"2011-07-25T01:00:49+00:00\",\"dateModified\":\"2020-06-05T20:20:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/going-mobile-with-google-and-twitter-the-weekly-wrap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going Mobile with Google+ and Twitter: The Weekly Wrap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"Benchmark Email India\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/ff6de7d428926ff88a0f1a21ef218a9d\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Going Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Going Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India","og_description":"Have you signed up for the Weekly Newsletter yet? It\u2019s like these weekly wraps, only shorter…and in your inbox. You can sign up right in the sidebar of this here blog. Join the fun! Support Update: Joining the Benchmark Email Community The Benchmark Email Community has less stipulations than the three pieces of bread and…","og_url":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/","og_site_name":"Benchmark Email India","article_published_time":"2011-07-25T01:00:49+00:00","article_modified_time":"2020-06-05T20:20:29+00:00","author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/ff6de7d428926ff88a0f1a21ef218a9d"},"headline":"Going Mobile with Google+ and Twitter: The Weekly Wrap","datePublished":"2011-07-25T01:00:49+00:00","dateModified":"2020-06-05T20:20:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/"},"wordCount":611,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/","url":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/","name":"Going Mobile with Google+ and Twitter: The Weekly Wrap - Benchmark Email India","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"datePublished":"2011-07-25T01:00:49+00:00","dateModified":"2020-06-05T20:20:29+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/going-mobile-with-google-and-twitter-the-weekly-wrap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Going Mobile with Google+ and Twitter: The Weekly Wrap"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"Benchmark Email India","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/ff6de7d428926ff88a0f1a21ef218a9d","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1533"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1533\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}