{"id":1539,"date":"2011-07-27T22:32:39","date_gmt":"2011-07-27T22:32:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/groupon-inspired-ways-to-break-into-the-daily-deal-space\/"},"modified":"2020-06-05T20:20:29","modified_gmt":"2020-06-05T20:20:29","slug":"groupon-inspired-ways-to-break-into-the-daily-deal-space","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/groupon-inspired-ways-to-break-into-the-daily-deal-space\/","title":{"rendered":"Groupon Inspired Ways to Break into the Daily Deal Space"},"content":{"rendered":"

Everyone loves a good deal. With that, it comes as no surprise that the company that really started it all, Groupon<\/a>, began as a small idea that quickly grew big to encompass more than 150 North American markets with over 35 million users globally. Furthermore, the site was valued at $1.35 billion in 2010.<\/p>\n

I finally got on board with the company and saw what all the fuss was about. Soon after, I started paying attention to the business of daily deals. My conclusion is that if you\u2019re in the service business, you\u2019ve got to get into the daily deal business. There are no exceptions. It\u2019s a brilliant marketing tool that gets you more repeat and new customers, and more visibility.<\/p>\n

The Shocking Stats: How Relevant Are Daily Deals?<\/h4>\n

Aside from repeat business and new customers, there\u2019s one law of sales that always comes into play here, and that\u2019s when in the face of a good deal buyers will often make a purchase beyond the offered deal. A June 2011 study by Rice University supports this. Findings show that more than 77% of deal buyers spent more than the deal\u2019s value. The same year, additional studies by ConsumerSearch.com and The About Group Research indicated 68% of daily deal buyers returning the business that offered a deal \u2013 even without another discount.<\/p>\n

Where You Can Offer Daily Deals<\/h4>\n

A strong argument for the success of daily deals is the popular belief in a poor economy. The idea that money is not readily available and that jobs are supposedly hard to come by makes even the least frugal of people flock to a good deal. What makes individual deal platforms successful is the ease in which Average Joe can use it. And here\u2019s where Groupon excels. Its website is incredibly easy to navigate and you\u2019re able to tailor deal findings to your own interests and location. Groupon makes it easy for users by sending them email alerts of deals that fit within their chosen interests.<\/p>\n

But beyond getting on board with Groupon, there are other ways to cash in on daily deals.<\/p>\n

Yelp<\/b> \u2013 The popular user feedback site also allows sellers to offer exclusive deals.<\/p>\n

Twitter<\/b> \u2013 Twitter is the best on the spot deal making site. Give users the location for your great deal or even a keyword to use when making a purchase. You could also do the same with Facebook, but it\u2019s Twitter that lets you hashtag keywords and phrases so you can attract those who aren\u2019t following you but who may stumble across you through a search.<\/p>\n

LivingSocial<\/b><\/a> \u2013 City specific daily deals for local business. The site also encourages sharing with other buyers by offering a rewards incentive. You can share a link after you\u2019ve bought a deal. If three other people make a purchase from that link, your deal is free.<\/p>\n

Travelzoo<\/b><\/a> \u2013 While many travel sites offer deals, Travelzoo makes it a priority that their readers know about them. They often send newsletters out with the top 20 deals of that week. If you\u2019re in the travel and hospitality industry, this is a can\u2019t miss site.<\/p>\n

Beget<\/b><\/a> \u2013 Daily deals from hundreds of local merchants.<\/p>\n

Green Box Top<\/b><\/a> \u2013 A daily deal site for the eco-conscious.<\/p>\n

Additionally, there are many sites that offer city-specific deals, such as LA\u2019s BuyWithMe<\/a>, which offers exclusive LA-based deals to subscribers. If you\u2019re in a major metropolis, you may want to do a quick Google search for \u201cdaily deals + your city.”<\/p>\n

And last but certainly not least, you definitely want to check out DealADaySites.com<\/a>, which gives you the scoop to a mega list of daily deal sites. Just remember that the key isn\u2019t to sign up with everything but to offer deals on the most popular sites and those that are relevant to your city and industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone loves a good deal. With that, it comes as no surprise that the company that really started it all, Groupon, began as a small idea that quickly grew big to encompass more than 150 North American markets with over 35 million users globally. Furthermore, the site was valued at $1.35 billion in 2010. I…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1539","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nGroupon Inspired Ways to Break into the Daily Deal Space - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupon Inspired Ways to Break into the Daily Deal Space - in\" \/>\n<meta property=\"og:description\" content=\"Everyone loves a good deal. 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