{"id":1605,"date":"2011-08-24T23:07:11","date_gmt":"2011-08-24T23:07:11","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/3-ways-to-avoid-the-biggest-small-business-marketing-mistakes\/"},"modified":"2020-10-26T11:49:06","modified_gmt":"2020-10-26T11:49:06","slug":"3-ways-to-avoid-the-biggest-small-business-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/3-ways-to-avoid-the-biggest-small-business-marketing-mistakes\/","title":{"rendered":"3 Ways to Avoid the Biggest Small Business Marketing Mistakes"},"content":{"rendered":"

Even the best marketing departments make these pitfall mistakes. Read below to see what your marketing team is doing wrong and how to fix it.<\/p>\n

1. Paper Overload<\/h4>\n

Though we\u2019re in a mostly digital area, smart companies haven\u2019t neglected the importance of print marketing. This means they\u2019ve got the right press kits, brochures, business cards, stationary, year-end reports, sales reports, catalogs, portfolios, sales presentations, marketing materials, flyers, club cards and more \u2013 not to mention the day to day stuff that gets printed. The question is, where is all this being stored?<\/p>\n

You\u2019ve got two options\u2026get a bigger office or a storage space. Both will cost you a lot more money and the practice ensures that in due time, you\u2019ll need an even bigger space.<\/p>\n

The solution is NeatDesk<\/a> \u2013 a $399 document scanning and retention software that\u2019s been dubbed the new office manager. Benefits include increased storage space and time saved from no longer having to dig out important documents, since Neat Desk allows you to archive and easily search for documents by turning everything into a digital file. I personally really love that you can also scan in business cards to keep the digital files instead of bulky cards \u2013 and out of this you can create your own virtual rolodex. NeatDesk has been hailed by users for its ease of use and simple integrations.<\/p>\n

Having a ton of paper also impedes any \u201cgreen\u201d marketing efforts your team might be trying to make. How reliable is it to cash in on the \u201cgoing green\u201d trend only to have your clients or candid Facebook pictures reveal the amount that\u2019s wasted on printing?<\/p>\n

2. Out-Dated Sales Reports<\/h4>\n

Arguably, any marketing department is married to a sales department; the two go hand in hand. When resourceful companies pair the two departments under one roof, the bulk of any documents will be the sales\/marketing reports. These reports, stuffed to capacity with facts, figures and charts, are extremely expensive to prepare and publish and they become outdated quickly. The solution is Wolfram\u2019s Computable Document Format<\/a>, which allows documents to \u201ccome to life.\u201d Document readers can compute data in real time since the information is subject to tweaks based on the reader\u2019s preferences and needs.<\/p>\n

The advantages of CDF are summed up in the ability to create a document that delivers like an app with the following pluses that will wow both clients and investors:<\/p>\n