{"id":1606,"date":"2011-08-25T21:06:09","date_gmt":"2011-08-25T21:06:09","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/email-marketing-company-tips-how-to-sell-your-email-newsletter\/"},"modified":"2020-10-27T14:23:38","modified_gmt":"2020-10-27T14:23:38","slug":"email-marketing-company-tips-how-to-sell-your-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/email-marketing-company-tips-how-to-sell-your-email-newsletter\/","title":{"rendered":"Email Marketing Company Tips: How to Sell Your Email Newsletter"},"content":{"rendered":"

Your email newsletter<\/a> is the best way to get in touch with your current subscribers. But how do you convince newcomers to subscribe? Simple. You\u2019ve got to show them that the content that they receive will be worth it.<\/p>\n

Here are a few tips for infusing some new blood in your subscriber list.<\/p>\n

Give It to \u2018Em Straight<\/h4>\n

There are few things as irritating as signing up for an email newsletter you think you\u2019ll receive once every two weeks – only to find your inbox flooded with new marketing emails daily; emails that you didn&rsqauo;t ask for.<\/p>\n

Of course, as a business owner, you want the people who sign up for your newsletter to learn about new and discounted products as soon as they become available. But over-sending your email newsletter is not the way to encourage people to buy your products. Instead, make a schedule, let your subscribers know how often they should expect your email and stick to it.<\/p>\n

Tell Them What They\u2019ll Find<\/h4>\n

Why do people sign up for email newsletters? The answer is simple; they want the content. What better way to persuade people to sign up for your newsletter than to let them know what kind of content they are going to find inside? Is your email newsletter mostly informational, or is it chock full of discounts and coupons?<\/p>\n

By letting your prospective subscribers know exactly what kind of content you\u2019ll be providing in your newsletter, you\u2019ll be taking the guess work out of the equation and making sure that people are not signing up for something that they don\u2019t want.<\/p>\n

Give an Example<\/h4>\n

Let\u2019s take it a step further shall we? Why not give your potential subscribers an example of the content that they will be receiving? Choose one article from your most current newsletter and write up a short summary that you will send with your subscription request email. Or better yet, why not give them the whole kit and caboodle? Include a link in your email to your most current newsletter. Don\u2019t just tell them how good the content will be – show them.<\/p>\n

Archive<\/h4>\n

A first class email newsletter archive<\/a> of all of your previous campaigns, just for your subscribers, will make opting-in to your newsletter even more attractive. Archive your newsletter as easily searchable web pages and give your subscribers access to all the content from the very first newsletter to the most recent, no matter where they are.<\/p>\n

Streamline Signup<\/h4>\n

Some people can be weary of signing up for newsletters – they aren\u2019t comfortable giving out too much information to a business that they aren\u2019t familiar with yet. Minimize the information needed to sign up for your newsletter and you\u2019ll find that people are more willing to give your online signup form<\/a> a shot. Ask for only what is necessary, a name and an email address. If you don\u2019t need their physical address and phone number, then don\u2019t ask for it.<\/p>\n

An email newsletter is all about communicating value. Let your readers know that you have their interests in mind, that you are trustworthy and they\u2019ll be lining up to opt-in.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your email newsletter is the best way to get in touch with your current subscribers. But how do you convince newcomers to subscribe? Simple. You\u2019ve got to show them that the content that they receive will be worth it. Here are a few tips for infusing some new blood in your subscriber list. Give It…<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1606","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nEmail Marketing Company Tips: How to Sell Your Email Newsletter - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Company Tips: How to Sell Your Email Newsletter - in\" \/>\n<meta property=\"og:description\" content=\"Your email newsletter is the best way to get in touch with your current subscribers. But how do you convince newcomers to subscribe? Simple. 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