{"id":1608,"date":"2011-08-25T22:21:07","date_gmt":"2011-08-25T22:21:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/thrillist-creates-appetizing-subject-line-with-just-two-words\/"},"modified":"2020-10-28T16:38:48","modified_gmt":"2020-10-28T16:38:48","slug":"thrillist-creates-appetizing-subject-line-with-just-two-words","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/thrillist-creates-appetizing-subject-line-with-just-two-words\/","title":{"rendered":"Thrillist Creates Appetizing Subject Line with Just Two Words"},"content":{"rendered":"<p>Most of the time I write the same way I talk. Informal and conversational. So much so that I ask and answer my own questions frequently. The self interview if you will. I find it a very effective way to connect with readers. Rather than having information regurgitated back at the reader, they are instead brought into the story. This belief is certainly what got me to open the email I received from Thrillist this morning.<\/p>\n<p>Why did I open it? The subject line. What was it? \u201cChorizo Donuts. Yup. Chorizo. Donuts.\u201d Okay, now I\u2019m going overboard with the self Q and As.<\/p>\n<p>In all seriousness, I love this <a href=\"https:\/\/www.benchmarkemail.com\/resources\/manualinfo\/subject-lines\">subject line<\/a>. It\u2019s like they were in my head when they wrote it. How does putting the words chorizo and donut next to each other not spark interest? The fact that they re-emphasize it makes it even better.<\/p>\n<p>Enticing your subscribers with a great deal or promotion is one thing. If your reader is looking for a deal it most likely will work. Let\u2019s be honest, who isn\u2019t looking for a deal? The problem is, when everyone is offering deals they tend to blend together or are forgotten. I see so many subject lines offering me this or that that I just start to tune them out. It\u2019s hard to stand out when every subject line says the same thing. Separate yourself from the pack with something a little more creative.<\/p>\n<p>You don\u2019t have to be Don Draper to come up with a creative subject line. I\u2019m pretty sure you could write \u201cChorizo Donuts. Yup. Chorizo. Donuts\u201d without a high school diploma. It doesn\u2019t stop with the subject line either. Finding an interesting voice and sticking with it throughout all of your <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/email-campaigns\">email campaigns<\/a> will keep your subscribers coming back. They may even begin to look forward to receiving your next email communication. Now if you\u2019ll excuse me, I need to go in search of this mecca of chorizo donuts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the time I write the same way I talk. Informal and conversational. So much so that I ask and answer my own questions frequently. The self interview if you will. I find it a very effective way to connect with readers. Rather than having information regurgitated back at the reader, they are instead&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thrillist Creates Appetizing Subject Line with Just Two Words - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thrillist Creates Appetizing Subject Line with Just Two Words - in\" \/>\n<meta property=\"og:description\" content=\"Most of the time I write the same way I talk. Informal and conversational. So much so that I ask and answer my own questions frequently. The self interview if you will. I find it a very effective way to connect with readers. 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