{"id":1649,"date":"2011-09-15T00:34:33","date_gmt":"2011-09-15T00:34:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/easy-pr-strategies-with-best-press-release-distribution-sites\/"},"modified":"2020-10-27T14:11:34","modified_gmt":"2020-10-27T14:11:34","slug":"easy-pr-strategies-with-best-press-release-distribution-sites","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/easy-pr-strategies-with-best-press-release-distribution-sites\/","title":{"rendered":"Easy PR Strategies with Best Press Release Distribution Sites"},"content":{"rendered":"

Social media<\/a> is to marketing as press release distribution is to PR. Public relations plays a significant role in marketing, as I\u2019ve previously discussed in my PR marketing article on Vocus<\/a>. Now the goal is getting your news-worthy press releases out there.<\/p>\n

There are some great sites that can help you get there. Here\u2019s my assessment of what\u2019s worth your time and what\u2019s not…<\/p>\n

Paid Press Release Distribution Sites<\/h3>\n

Business Wire<\/a><\/b> \u2013 Their press release distribution service is based on recognizing your need to start a conversation. Business Wire\u2019s service gets your story to print and broadcast newsrooms, individual reporters, editors, consumers, financial and news portals, websites, news syndicators, bloggers and social media networks. What stands out is that they also have local area expertise. This matters because a lot of times you\u2019ll need to get the attention of niche areas rather than the routine urban sprawl.<\/p>\n

With their U.S. National Circuit, Business Wire\u2019s press release distribution site gets you connected to a thousand daily newspapers, plus radio, TV and the internet. You can also customize your reach based on a region or industry. The service has their own list of 200 industries, with specialized set ups in top areas including trade shows, public policy, entertainment, health, etc. Alternately, there\u2019s also an international network to choose from.<\/p>\n

And all this isn\u2019t in vain. The service lets you track results and measure your success.<\/p>\n

I recommend starting out with their free white paper on the top tips for press releases. Whether you\u2019re doing it yourself or paying for an elite service, you need to know what you\u2019re getting into.<\/p>\n

PRWeb<\/a><\/b> – A division of Vocus, PRWeb\u2019s really come a long way. A few years ago it was being used by a lot of well-to-do small businesses and it was set up a lot like the more data-heavy free press release sites. Since then they\u2019ve changed their site to make it more user-friendly – it\u2019s easier to get the data you need – and by offering freebie white papers and great free content.<\/p>\n

Their goal is to help you drive traffic that converts to sales, build a name for your company\/yourself, save money as compared to Business Wire and help you do it yourself so you\u2019re in control of your PR.<\/p>\n

PRWeb\u2019s system is similar to Business Wire in the sense that you write the release, they distribute it and then you can track the results. The difference is target releases. Whereas Business Wire lets you target by industry, PRWeb seems to make more blanket releases that can get your news lost in the pile. But their prices are a lot more friendly. You can create a single release for as little as $80 \u2013 which isn\u2019t much considering how many man hours you\u2019d be putting into gathering the contacts for their +30K journalists (not to mention the over 250K subscribers you couldn\u2019t reach).<\/p>\n

Best Free Press Release Distribution Sites<\/h3>\n

They say you get what you pay for, and that\u2019s certainly true for free press release distribution sites. Some of them are half decent and will get the job done if you\u2019re on a really tight budget. The ones worth your time include:<\/p>\n