{"id":1725,"date":"2011-10-21T23:04:39","date_gmt":"2011-10-21T23:04:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/real-marketing-an-undercover-boss-wins-my-lunch-date\/"},"modified":"2020-01-20T14:56:08","modified_gmt":"2020-01-20T14:56:08","slug":"real-marketing-an-undercover-boss-wins-my-lunch-date","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/real-marketing-an-undercover-boss-wins-my-lunch-date\/","title":{"rendered":"Real Marketing: An Undercover Boss Wins My Lunch Date"},"content":{"rendered":"

Know where I\u2019m eating for lunch today? Baja Fresh. And it\u2019s not just because their food tastes great. Truth is, there are lots of great tasting meal options around the Benchmark Email offices. So why am I in such a rush to spend my money there today? The answer is simple: they made me cry last night.<\/p>\n

I\u2019m a Sucker for a Good Story<\/h4>\n

I\u2019ve heard of Undercover Boss<\/em>, the show where a CEO masquerades as a normal employee in the stores they command, but I never had the chance to watch it until yesterday. Well, what a great start! Turns out David Kim is a great family guy who respects his hard working employees. I saw him give away thousands to manager Rami to go back to school and thousands to help cashier Anthony be closer to his mother. The crying moment came when he gifted a whole franchise to Jose, who epitomized what David Kim looked for in a company person.<\/p>\n

I Wouldn\u2019t Have Known if No One Told Me<\/h4>\n

This story came to me by way of a repeat showing on the TLC channel. Some of you may feel like you\u2019d rather do your good deeds in quiet, unbeknownst to the public. You know what I say? I say that when there\u2019s a choice between buying a great tasting burrito at a faceless store or one where I know there\u2019s a culture of character, I\u2019m spending my money where the good people are. It\u2019s simple. I can savor my meal with a smile knowing that each bite is indirectly altruistic.<\/p>\n

Get Your Story Out There However You Can<\/h4>\n

I\u2019ll admit it, I\u2019m not on Baja Fresh\u2019s email marketing<\/a> list yet. And you might not have a shot at being on TV this month. But I would respond to this story if it came via email too. Baja Fresh had the luxury of a TV show showcasing both their kind-hearted boss and their attention to quality and food safety.<\/p>\n

People like to hear about you if you do it tastefully. If you can unfold it in a personal story instead of a boasting manner, it\u2019s even better. So maybe get someone to write about your good deeds and put it in your next newsletter. You just might get my lunch money.<\/p>\n","protected":false},"excerpt":{"rendered":"

Know where I\u2019m eating for lunch today? Baja Fresh. And it\u2019s not just because their food tastes great. Truth is, there are lots of great tasting meal options around the Benchmark Email offices. So why am I in such a rush to spend my money there today? The answer is simple: they made me cry…<\/p>\n","protected":false},"author":270,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[154],"class_list":["post-1725","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-email-marketing"],"yoast_head":"\nReal Marketing: An Undercover Boss Wins My Lunch Date - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Marketing: An Undercover Boss Wins My Lunch Date - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Know where I\u2019m eating for lunch today? Baja Fresh. 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