{"id":17607,"date":"2020-03-16T11:19:25","date_gmt":"2020-03-16T18:19:25","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=44365"},"modified":"2020-06-04T23:30:38","modified_gmt":"2020-06-04T23:30:38","slug":"covid-19-and-businesses","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/covid-19-and-businesses\/","title":{"rendered":"COVID-19: 6 Ways Email Marketing Can Help in Dealing With the Consequences"},"content":{"rendered":"

Our world is going through a very trying time right now. Our hearts go out to each and every person out there dealing with COVID-19 and its repercussions.\u00a0<\/span><\/p>\n

Please know that while our team is working from home to do our part to help mitigate the spread, our availability and service to our customers remains the same. We\u2019re here for you to help with anything regarding our product; all you have to do is send an email to support@benchmarkemail.com or call.\u00a0<\/span><\/p>\n

We realize there are a lot of businesses out there who, like us, are finding themselves in uncharted territory right now. We\u2019re all being forced to adopt measures we never believed possible, and clear and direct communication has grown essential in a jungle of fake news and social media noise.\u00a0<\/span><\/p>\n

Email marketing<\/span><\/a> is a direct and measurable medium, making it stand out among other messages and content. It allows companies and organizations to manage the way they\u2019ll be handling the effects of this deep crisis, and maintain transparency with their customers.\u00a0<\/span><\/p>\n

Six Ways Email Marketing Helps Your Business Deal With the Consequences of COVID-19<\/span><\/h2>\n

1. Maintain Transparency<\/span><\/h3>\n

Sending an email to your customers allows you to maintain transparency about how your business is dealing with the situation. In your email outreach, you can include any specific details about what your company is doing to prepare and how you\u2019ll continue to support your customers.\u00a0<\/span><\/p>\n

Your customers appreciate transparency, especially in times like this. It assures them that no matter what, you\u2019ll be doing all you can for them, which will alleviate some of the concern and anxiety they\u2019re currently experiencing.\u00a0<\/span><\/p>\n

Take Flywheel\u2019s email as a great example of how to inform your customers during this time:<\/span><\/p>\n

\"\"<\/p>\n

2. Provide Special Measures<\/span><\/h3>\n

Everyone, especially town halls and councils, has to do their part to adhere to strict measures to control the virus. News broadcasts, radio and podcasts, and social media platforms are doing a solid job of spreading the word. Still, there\u2019s also a lot of misinformation out there, and those outlets are all competing for our attention.\u00a0<\/span><\/p>\n

By sending an email, you\u2019re able to address customers one-on-one, and it\u2019s more likely that you\u2019ll have their full attention. They can even go back to the email for more details or share it with others.\u00a0<\/span><\/p>\n

Here are some examples of instances in which these kinds of emails make sense:<\/b><\/p>\n