{"id":17619,"date":"2020-02-26T07:00:28","date_gmt":"2020-02-26T15:00:28","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=44098"},"modified":"2020-06-05T17:34:18","modified_gmt":"2020-06-05T17:34:18","slug":"why-you-need-to-be-automating-your-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/why-you-need-to-be-automating-your-marketing\/","title":{"rendered":"No More Excuses: Why You Need to be Automating Your Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you constantly putting off finding and <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/get-started-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">implementing marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> software? We get it: automated marketing is a relatively new marketing solution that requires an investment in time and money to get off the ground. But there are a lot of benefits to putting marketing automation to work for your business \u2014 and a lot of reasons why you should do it sooner rather than later.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44100\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/No-More-Excuses-Why-You-Need-to-be-Automating-Your-Marketing-SOCIAL.png\" alt=\"\" width=\"1400\" height=\"1400\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Automated Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is plenty of sound reasoning behind <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/marketing-automation-customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">why you should be automating your marketing<\/span><\/a><span style=\"font-weight: 400;\"> processes. So before we talk about why it\u2019s crucial you do it <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\">, here are some general benefits that speak to the utility \u2014 and growing necessity \u2014 of <\/span><a href=\"https:\/\/www.hatchbuck.com\/marketing-automation-info\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">marketing automation software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>It saves you money. <\/b><span style=\"font-weight: 400;\">While it will cost you money to purchase and run, a marketing automation tool will also save you a ton of money by taking care of the rote processes that eat up so much of your team\u2019s time. In addition to being able to reduce staffing costs, you\u2019ll also be able to be more efficient in tracking expenditures and outcomes and ensuring you don\u2019t spend money on dead-end efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>It refines your marketing process. <\/b><span style=\"font-weight: 400;\">Like the rest of us, you\u2019re probably always on the lookout for ways to do things better, smarter, and faster. Automating your marketing allows you to do just that, with key actions taking place even without your input. You\u2019ll identify gaps in your process, as well as eliminate some of the barriers standing in the way of your productivity.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">You Need Marketing Automation \u2014 And You Need It Now<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not feeling the urgency yet? Here are three reasons why the sooner you can get started with automated marketing, the better off you\u2019ll be.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Your Workload Isn\u2019t Getting Any Lighter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The scope of marketing campaigns exploded with the introduction of the internet and social media. And just when you think you\u2019ve figured out one channel, another one pops up to demand your attention. It makes sense then to invest in any tool that will help you lighten your load and save on time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation platforms perform various functions of these expanded marketing must-dos for you, such as <\/span><a href=\"https:\/\/benchmarkemail.com\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/5-ways-to-use-email-marketing-and-social-media-integration-techniques-for-lead-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\">, and outreach. You\u2019ll still have to pay attention, but you won\u2019t be required to devote a ton of time each day to maximize your output. This gives you a lot more time than you can then focus on other tasks, which is great news in today\u2019s marketing climate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Your Competitors Are Already Doing It<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Among top-performing companies, <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">79 percent have already been using marketing automation software for at least the past three years<\/span><\/a><span style=\"font-weight: 400;\">. To keep up with the Joneses (in this case, your competitors in the industry), you\u2019ll need to be working with the same set of tools \u2014 and that includes automation. You\u2019ll have to play a little bit of catch up, but it\u2019s better to do that now than when your competitors have had automation processes in place for five years, or a decade! Simply put, if you aren\u2019t automating your marketing, you\u2019re not going to be considered competition among your industry peers for much longer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. You\u2019ll Generate More Revenue<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automated marketing platforms don\u2019t just save you money \u2014 <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/earn-18x-the-revenue-with-automation-tips-to-help-find-your-independence-this-summer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">they also help you make more<\/span><\/a><span style=\"font-weight: 400;\">. Companies that automate lead management, for example, see a<\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"> <span style=\"font-weight: 400;\">10 percent or more bump<\/span><\/a><span style=\"font-weight: 400;\"> in revenue in just six to nine months. Again, it comes down to efficiency. When you\u2019re securing more qualified leads and then optimizing your engagement with those leads, you\u2019re bound to increase your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, investing in automation requires you first to work it into your budget. But if you\u2019re actively generating more leads and nurturing more leads to a sale, then it\u2019s going to be worth it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take your time researching potential marketing automation solutions. There are economical options out there, and there are also platforms that are more expensive but not worth it if they offer more than you need. Always do a free trial of a platform before taking the plunge and making a purchase, and schedule a time for one of their reps to walk your team through a demo to ensure you\u2019re maximizing your usage of the platform during the trial period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation can turn your marketing efforts into a well-oiled machine. If you want to compete now and tomorrow, you need to future proof your processes with some sort of automated solution. The more you can automate, the more time you\u2019ll save and the more revenue potential you\u2019ll ultimately end up with. That sounds like as good of a reason as any to stop making excuses and start getting to work choosing the best-automated option for your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you constantly putting off finding and implementing marketing automation software? We get it: automated marketing is a relatively new marketing solution that requires an investment in time and money to get off the ground. But there are a lot of benefits to putting marketing automation to work for your business \u2014 and a lot&hellip;<\/p>\n","protected":false},"author":44,"featured_media":18706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No More Excuses: Why You Need to be Automating Your Marketing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No More Excuses: Why You Need to be Automating Your Marketing - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Are you constantly putting off finding and implementing marketing automation software? 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