{"id":17637,"date":"2020-01-29T08:09:56","date_gmt":"2020-01-29T16:09:56","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43776"},"modified":"2020-06-05T17:37:24","modified_gmt":"2020-06-05T17:37:24","slug":"create-a-webinar-that-builds-your-email-list","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/create-a-webinar-that-builds-your-email-list\/","title":{"rendered":"How To Create A Webinar That Builds Your Email List"},"content":{"rendered":"

There\u2019s nothing more powerful in modern marketing than putting a face to a brand. Opening the doors and chatting with your audience is one of the most effective forms of engagement there is. In fact, the average <\/span>audience viewing time for a webinar is 57 minutes<\/span><\/a>. That\u2019s about 54 minutes more than people will typically give you!<\/span><\/p>\n

Hosting regular webinars provides your brand with a variety of benefits. In this article, we\u2019ll look at how holding an effective and informed webinar can increase consumer loyalty and drive lead generation opportunities, and therefore, <\/span>grow your email lists<\/span><\/a>.\u00a0<\/span><\/p>\n

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Choose a Topic That Resonates<\/span><\/h2>\n

Before you get started, you have to choose a discussion topic that will be of interest to your audience. This will not only help ensure you have something valuable to offer, but it will also increase your chances of getting high-quality leads to register. No one will want to spend an hour of their time listening to a sales presentation. Get creative, and spend a little effort researching what your audience needs to know.<\/span><\/p>\n

What are the main pain points customers face? This is an excellent question to ask when generating your webinar content. The more you can educate people during your webinar, the more they will stick around.<\/span><\/p>\n

You can look to your blog and social media for inspiration too. What are your three most popular blog posts? What\u2019s trending right now on social? This can help you refine topics that leads will want to hear about.\u00a0<\/span><\/p>\n

People should ultimately leave the webinar having learned something and perhaps seeing your brand as a solution (but don\u2019t push it). Just think, \u201cfewer sales, more assistance.\u201d Don\u2019t forget about a CTA at the end that promotes a piece of applicable content, or a special offer.<\/span><\/p>\n

Go For A Co-Branded Strategy<\/span><\/h2>\n

Webinars aren\u2019t the quickest and easiest to coordinate. They require a lot of time, preparation, and labor. But, if you\u2019re able to partner with a brand that has a similar audience as yours, you\u2019ll be able to split the efforts. Do some research and look into other brands in your industry that are creating content and hosting webinars already. When looking for new and qualified leads, this is a crucial method of opening doors. Co-branding has benefits like:<\/span><\/p>\n