{"id":17639,"date":"2020-01-28T08:57:00","date_gmt":"2020-01-28T16:57:00","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43740"},"modified":"2020-06-05T17:38:12","modified_gmt":"2020-06-05T17:38:12","slug":"7-brands-that-send-great-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/7-brands-that-send-great-emails\/","title":{"rendered":"7 Brands That Send Great Emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone\u2019s inbox is busy. So if you want to grab and keep the interest of your subscribers, you have very little time to do so, and your emails have to be great. Hours of effort creating visual content and engaging copy can be lost if your <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/6-email-subject-line-templates-will-get-emails-opened\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email subject line<\/span><\/a><span style=\"font-weight: 400;\"> is weak, fails to stand-out, and doesn\u2019t motivate your subscribers to open the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want your messages to be the best they can possibly be, but there\u2019s a lot that goes into the overall success of your <\/span><a href=\"https:\/\/benchmarkemail.com\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">. How do you ensure you\u2019re paying mind to each part appropriately, and doing so in a way that creates a great email that is read and converts? The first step towards <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/anatomy-of-an-effective-email\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">effective emails<\/span><\/a><span style=\"font-weight: 400;\"> is addressing each component that has a hand in their overall success. And it doesn\u2019t hurt to check out the brands that lead by example.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43809\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/7-Brands-That-Send-Great-Emails-SOCIAL.jpg\" alt=\"\" width=\"1200\" height=\"1200\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What Makes a Great Email?<\/span><\/h2>\n<p><a href=\"https:\/\/benchmarkemail.com\/blog\/7-methods-increase-effectivity-email-campaigns-15\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Effective email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> are not an accident. Here are the various components that contribute to a successful email:<\/span><\/p>\n<ul>\n<li><b>Subject Line: <span style=\"font-weight: 400;\">This is your only chance to make a first impression. In fact, <\/span><a href=\"https:\/\/blog.aweber.com\/email-marketing\/2019-email-marketing-statistics.htm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">47% of email recipients<\/span><\/a><span style=\"font-weight: 400;\"> open emails based on the subject line alone. Short, concise, and creative is your best bet here.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li>Personalization: <span style=\"font-weight: 400;\">The more you can customize your email content to a particular audience, the more relevant it becomes. This can be done by segmenting your leads and sending them content that is consistent with where they are in the buyer\u2019s journey.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Responsive Design: <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.146352820.144310241.1577717155-1843730822.1577717155\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">73% of companies<\/span><\/a><span style=\"font-weight: 400;\"> prioritize mobile optimization when creating email marketing campaigns. If your content is not <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mobile-friendly<\/span><\/a><span style=\"font-weight: 400;\"> and responsive on the go, your message won\u2019t be seen.<\/span><\/li>\n<li>The Right Call-to-Action: <span style=\"font-weight: 400;\">Don\u2019t ever forget to ask your audience to do something. That\u2019s the entire point of the email. Strong CTA\u2019s effectively convert.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Okay, now that you know the areas of your emails that matter the most for success, let\u2019s take a look at some<\/span><span style=\"font-weight: 400;\"> brands out there that do a solid job at email marketing. Here I\u2019ve listed eight that know how to delight and convert with their emails. Enjoy!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Eight Brands That Send Great Emails\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/www.spotify.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43747 size-full\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Spotify.png\" alt=\"\" width=\"513\" height=\"706\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t love getting an email from Spotify? This music streaming app makes listening to music a memorable experience by putting playlists together for you, based on your listening history and preferences. Their emails take personalization to a whole new level, even creating playlists for you to enjoy with your pets. Who thinks of that? Plus, they always have cute images, fun colors that really pop, and keep it simple with basic copy and a call-to-action.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">BuzzFeed<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43748 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Buzzfeed1.png\" alt=\"\" width=\"746\" height=\"806\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43749 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Buzzfeed2.png\" alt=\"\" width=\"626\" height=\"838\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43750 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Buzzfeed3.png\" alt=\"\" width=\"658\" height=\"682\" \/><\/p>\n<p><span style=\"font-weight: 400;\">BuzzFeed keeps it simple by making you giggle in the subject line. I once received an email with the subject line &#8220;21 Puppies so Cute You Will Literally Gasp and Then Probably Cry.\u201d If that doesn\u2019t pull you in, nothing will.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also focuses on the preview text, which is critical for padding your open rate. A neat trick BuzzFeed does is they make the subject line a question and then the preview text the answer. It\u2019s a cool way to start a conversation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/www.theskimm.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">TheSkimm<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43751 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Skimm1.png\" alt=\"\" width=\"630\" height=\"768\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43752 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Skimm2.png\" alt=\"\" width=\"684\" height=\"826\" \/><\/p>\n<p><span style=\"font-weight: 400;\">TheSkimm is a great daily email roundup of all the important things happening around the world. Completely unbiased and filled with information, they use funny phrases, movie quotes, and casual language, which can bring balance to heavy news, and make the email easier to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve also mastered customer engagement by sending out anniversary and thank you emails. It feels much less salesy when a company spends a little dough just to appreciate you. Emails are triggered by milestones in their CRM to ensure consistent engagement. TheSkimm also uses this opportunity to promote their referral program. So, it\u2019s two birds, one stone.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">MarketingProfs<\/a><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43753 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/MarketingProfs.png\" alt=\"\" width=\"1060\" height=\"1281\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This brand knows marketing, and they customize emails based on consumer preferences. Users can select which topics they want to receive in their inbox each day with a ton to choose from, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New Research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Practices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Creation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Basically, anything you tell them you want to see. The number of articles in each email varies depending on what\u2019s available, but you\u2019ll never be receiving something that\u2019s not tailored to your interests.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43754 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Airbnb1.png\" alt=\"\" width=\"621\" height=\"775\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43755 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Airbnb2.png\" alt=\"\" width=\"613\" height=\"780\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43756 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/Airbnb3.png\" alt=\"\" width=\"614\" height=\"767\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb is very in tune with the destinations you\u2019re looking at, and it shows in the email content. Planning a weekend in Chicago, for example? Airbnb will remind you of where to stay and things to do nearby. Their emails are clean, simple, and enticing, and the content is directly connected to listings of interest to you. They make planning a trip super easy and fun.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7.\u00a0<\/span><a href=\"https:\/\/thehustle.co\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">The Hustle<\/span><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43757 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/TheHustle1.png\" alt=\"\" width=\"622\" height=\"948\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43758 aligncenter\" src=\"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/06\/TheHustle2.png\" alt=\"\" width=\"631\" height=\"857\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Hustle is a daily newsletter that delivers entertaining and informative business and tech news. They go beyond the surface of a headline to provide a deep dive on hot topics with a twist, giving readers insight into the most interesting stories to share around the watercooler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of focusing on building out web content, The Hustle puts everything it has into The Daily \u2013 a curated roundup of the most impactful news for professionals delivered every morning M-F, as well as The Sunday Story \u2013 deep dives on company founders, case studies, and interesting trends you should know about. Stories link to source material, rather than back to their website, and their main CTA is to \u201cShare the Hustle\u201d. The focus is completely on delivering value through their newsletter. With over 1 million subscribers generating over $10 million a year as a result, it\u2019s a strategy that pays off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a page out of these seven brands\u2019 playbooks and create emails that are more creative, more compelling, and more engaging.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s inbox is busy. So if you want to grab and keep the interest of your subscribers, you have very little time to do so, and your emails have to be great. Hours of effort creating visual content and engaging copy can be lost if your email subject line is weak, fails to stand-out, and&hellip;<\/p>\n","protected":false},"author":44,"featured_media":18716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Brands That Send Great Emails - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Brands That Send Great Emails - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Everyone\u2019s inbox is busy. So if you want to grab and keep the interest of your subscribers, you have very little time to do so, and your emails have to be great. 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