{"id":17643,"date":"2020-01-22T08:00:56","date_gmt":"2020-01-22T16:00:56","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43698"},"modified":"2020-06-05T17:38:50","modified_gmt":"2020-06-05T17:38:50","slug":"the-6-types-of-emails-you-should-be-sending","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-6-types-of-emails-you-should-be-sending\/","title":{"rendered":"The 6 Types of Emails You Should Be Sending"},"content":{"rendered":"

Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question. No matter what your strategy looks like or how effective you think it is, <\/span>email marketing mistakes<\/span><\/a> happen, and results can always be improved.\u00a0<\/span><\/p>\n

The type of emails you create matters. If you aren’t sending emails your audience finds relevant, they’ll disengage and possibly unsubscribe altogether, which can affect your deliverability over time. A successful <\/span>email marketing strategy<\/span><\/a> goes a lot deeper than just a casual message to your email lists once in a while to let them know you\u2019re still around. If you want to create emails that engage, delight, and convert, you need to be diversifying your efforts with emails that span a range of formats, purposes, and frequencies. This includes creating emails that cater to the various email lists in your arsenal.\u00a0<\/span><\/p>\n

So avoid rapid unsubscribes and uninterested audience members. Below are six essential types of marketing emails you should be incorporating into your email strategy, and why they\u2019re beneficial for not only you but your email subscribers as well.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

1. Newsletters<\/span><\/h2>\n

Opt-in email newsletters<\/span><\/a> are crucial for building brand awareness and loyalty, and a great opportunity for marketing teams of all sizes to increase engagement with their audience. Whether you send newsletters weekly, monthly, or just once a quarter, use them to provide a round-up of your most recently published content, as well as a place to highlight any new promotions, offers, or events.<\/span><\/p>\n

Why they\u2019re great: <\/b>Think of your email newsletters as hubs that can direct subscribers to other valuable digital resources. A well-done newsletter will <\/span>drive more traffic to your website<\/span><\/a>, grow your social media community, and <\/span>increase your sales<\/span><\/a>. Not too shabby for what some consider to be the most basic form of email marketing.<\/span><\/p>\n

2. Lead Nurturing Drip Campaigns<\/span><\/h2>\n

Drip campaigns<\/span><\/a> are a type of email marketing campaign that roll out targeted content to your subscribers to gently guide them along the sales funnel. We recommend having <\/span>segmented lists<\/span><\/a> for prospects in each stage of the buyer\u2019s journey so you can reach out to them with resources that answer their unique questions and needs. This adds a level of personalization that will delight your prospects. And because they\u2019re automatic, <\/span>drip campaigns save you time<\/span><\/a> in the long run.\u00a0<\/span><\/p>\n

Why they\u2019re great: <\/b>Drip campaigns are incredibly useful when it comes to staying top of mind with your audience, including re-engaging with prospects who might have gotten distracted somewhere along the funnel. They also help ensure that the content you put a lot of work into creating (blog posts, webinars, infographics, guides, etc.) actually ends up in front of who it\u2019s intended for.<\/span><\/p>\n

3. Transactional Emails<\/span><\/h2>\n

Marketing doesn\u2019t stop at the point of sale. Transactional emails, which include digital receipts, shipping confirmations, and personalized post-sale product recommendations, deliver relevant information to your customers while also giving you a leg up when it comes to getting them to keep coming back again and again.\u00a0<\/span><\/p>\n

Why they\u2019re great: <\/b>Transactional emails fill in many of the gaps that often result in people becoming one-time customers. On top of providing need-to-know information, they also increase customer engagement and build trust \u2014 both of which are essential if you want to keep your customers around.<\/span><\/p>\n

4. News Updates<\/span><\/h2>\n

It\u2019s okay to toot your own horn! News update emails call attention to anything exciting that\u2019s going on with your company. Next time you win a big award, have an upcoming conference that your CEO will be speaking at, or secured additional funding, let your subscribers know about it. It helps contribute to your brand authority and continues to secure their faith in your partnership.\u00a0<\/span><\/p>\n

Why they\u2019re great: <\/b>With all of the competition out there, it makes sense to use email marketing as a way to increase brand integrity and authority, and news updates do just that. For the best outcomes, send them only when something big happens \u2014 everything else can be mentioned in a newsletter.<\/span><\/p>\n

5. Milestones<\/span><\/h2>\n

If you\u2019re using a CRM, then chances are you\u2019re monitoring key information about your customers, like their birthdays or anniversaries. So why not put all of that data to use with milestone emails? These <\/span>creative and personalized campaigns<\/span><\/a> recognize important occasions to drive conversions and make your customers feel appreciated.<\/span><\/p>\n

Why they\u2019re great: <\/b>You know your customers matter, but they need to know too. Milestone emails remind your subscribers that you care, and can include assets like personalized coupon codes that lead to future purchases.<\/span><\/p>\n

6. Promo\/Offer Emails<\/span><\/h2>\n

Everyone loves a good deal, and <\/span>promo emails<\/span><\/a> are just the vehicle to share your most recent exciting offer. Why? Well, email marketing is one of the easiest ways to share deals and offers with your audience because they\u2019re already enrolled and engaged with your messages. And, they\u2019re a great way to get more eyes on a newly released piece of content, like a whitepaper or guide. After all, why create something if you\u2019re not going to show it off? So, include a link to a promo piece or landing page of a newly released gated piece of content.\u00a0 You can even try some a\/b testing with these promo emails by changing up the copy for the call-to-action, which can tell you what messaging was more successful.\u00a0<\/span><\/p>\n

Why they\u2019re great: <\/b>These types of emails get more eyes on your most valuable marketing campaigns and content and can inspire thought and conversions that might not have otherwise happened.<\/span><\/p>\n

So, change up your email marketing this year. Introduce a few new types of email messages and email templates into your marketing campaigns and see how well they engage and delight your subscribers. Keep track of your results, and don\u2019t be afraid to get creative with your approach. And if you ever get stuck, look into some email marketing services out there that can help you get to where you need to go and send great emails.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question. No matter what your strategy looks like or how effective you think it is, email marketing mistakes happen, and results can always be improved.\u00a0 The type of emails you create matters. If you aren’t sending…<\/p>\n","protected":false},"author":44,"featured_media":18718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe 6 Types of Emails You Should Be Sending - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 6 Types of Emails You Should Be Sending - in\" \/>\n<meta property=\"og:description\" content=\"Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question. 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