{"id":17645,"date":"2020-01-16T08:38:19","date_gmt":"2020-01-16T16:38:19","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43667"},"modified":"2020-06-05T17:38:53","modified_gmt":"2020-06-05T17:38:53","slug":"spice-up-your-email-newsletters","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/spice-up-your-email-newsletters\/","title":{"rendered":"7 Ways to Spice Up Your Email Newsletters"},"content":{"rendered":"

Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with them. And with more than half of U.S. consumers checking their email accounts<\/span> over ten times a day<\/span><\/a>, brands have plenty of opportunities to connect with interested leads. But it\u2019s not enough to just check-in \u2014 you have to be sending newsletters that are worthy of your subscribers\u2019 attention and inspire them to keep the connection going.<\/span><\/p>\n

What\u2019s more, newsletters can get stale fast, so continuously brainstorming ideas to <\/span>keep your newsletters fresh<\/span><\/a> is necessary. It\u2019s your job as a marketer to ensure that the messages you\u2019re sending out are always providing interest and value to your audience. If you don\u2019t keep them engaging and fun to read, you run a significant risk of losing subscribers, which can be bad news for your inbound marketing strategy.<\/span><\/p>\n

With so much riding on keeping your email newsletters from ending up straight in the trash folder, we thought we\u2019d share some of our best ideas for keeping your prospects\u2019 interest. Here are seven of them.<\/span><\/p>\n

\"\"<\/p>\n

1. Play Around With Tone<\/span><\/h2>\n

Why so serious? Instilling brand authority doesn\u2019t have to mean avoiding all colloquial language. I don\u2019t know about you, but I love it when brands\u2019 messaging is less buttoned up. Speaking to your audience as if you personally know them is one of the best ways to break down that wall and let them in. Prospects <\/span>want<\/span><\/i> to engage with brands in a more open and laid back manner.\u00a0<\/span><\/p>\n

When it comes to your email newsletters, work on finding a friendly, fun, and maybe even comical tone that will make readers feel more connected to you \u2014 and more excited to open your emails. Don\u2019t be afraid to reference newsworthy events or things that are currently trending. All of this shows your readers that a real person is behind your messaging.\u00a0<\/span><\/p>\n

2. Pay Attention to the Subject Line<\/span><\/h2>\n

First impressions matter a lot when it comes to your email newsletters. In fact, 47% of email recipients open emails<\/span> based solely on the subject line<\/span><\/a>. It\u2019s the first thing they see when your email hits their inbox, so it makes sense that it\u2019s a high priority.\u00a0<\/span><\/p>\n

Get creative. Try using <\/span>emojis in your subject lines<\/span><\/a>, new greetings, or puns. Make sure to keep them short and sweet, as well as relevant to what the newsletter is about. Avoid known subject line spam trigger words like \u201cfree,\u201d \u201cact now,\u201d and \u201cdon\u2019t delete,\u201d as those will just leave a bad taste in your subscribers\u2019 mouths. If you\u2019re really in need of inspiration, try some <\/span>subject line templates<\/span><\/a> to help you out.\u00a0<\/span><\/p>\n

3. Include GIFs and Videos<\/span><\/h2>\n

Incorporating video in your newsletters<\/span><\/a>, as well as other animated content, is almost guaranteed to increase engagement. That\u2019s because <\/span>20% of people will read text on a page, but 80% of people will watch a video<\/span><\/a>. Videos and moving visual content is hard to resist because it takes very little effort to consume.\u00a0<\/span><\/p>\n

GIFs and videos allow you to break up your content and make it more exciting. To get started, create your own behind the scene videos that look at your office. Or, try interviewing a few employees so they can share what it is they do for the company, which can pull back the curtain a bit and show how you add value for your clients. Another idea is to create a video or GIF of your product in action. This can be used on your website as well as your <\/span>email marketing<\/span><\/a>.\u00a0<\/span><\/p>\n

4. Go For a Slow Reveal<\/span><\/h2>\n

Sometimes it\u2019s not what you say but how you say it. If you have a new resource that you\u2019re making available, roll it out with flair by incorporating a slow reveal in your email newsletters. Maybe hint at it four weeks out and add a bit of information. Build on it from there with additional hints and a relative stat thrown in three weeks out, and a vague but interesting video the next week.\u00a0<\/span><\/p>\n

By incorporating a slow reveal strategy for a special promotion or release, you build anticipation, which can inspire action once you reveal. This anticipation is not just for the new product, service, or resource that you\u2019re going to be offering, but in your email newsletters and how you\u2019re choosing to go about the slow reveal.\u00a0<\/span><\/p>\n

5. Swap Out Links for Buttons and Icons<\/span><\/h2>\n

There are a lot of <\/span>email design tricks<\/span><\/a> you can do in your newsletters that will add some life, but first, start with the obvious. Instead of going the easy route and hyperlinking your text, try adding more visual appeal with clickable elements like buttons and icons. These tend to help break up the monotony of emails and get more attention to your call to action. They\u2019re also much more eye-grabbing for those subscribers who are just doing a cursory scan of your newsletter.<\/span><\/p>\n

If you\u2019re going the button route, make them a color that stands out and keep them consistent across your emails. If you\u2019d rather go the icon route, then make sure the icon accurately represents the piece of content it\u2019s linking to.\u00a0<\/span><\/p>\n

6. Get Your Audience Involved<\/span><\/h2>\n

Everyone loves a great mention. Incorporate user-generated content like reviews, and social media posts you\u2019re company is tagged in. Your audience won\u2019t just engage with your newsletter more \u2014 they\u2019ll also engage with you on those channels more.\u00a0<\/span><\/p>\n

Peer-to-peer recommendations are a solid form of third-party credibility and one of the strongest drivers of consumer trust. Sharing them in your newsletters can be fairly easy, and it\u2019s also a quick way to gain trust with your subscribers and thank your current customers with a friendly shout out.<\/span><\/p>\n

7. Focus on Just One Call to Action<\/span><\/h2>\n

Ideally, it would be great if your email newsletters could lead to multiple conversions. But putting too many CTA irons in the fire can muddle your message, confuse your subscribers, and ultimately leave you burned. As an alternative, set your sights on just one call to action, with content that\u2019s geared toward a singular (and thereby less confusing) purpose. This will allow you to focus all your effort on driving one key conversion, which, if all goes well, should be more beneficial.\u00a0<\/span><\/p>\n

Successful email newsletters have higher open rates, higher click-through rates, and higher rates of satisfaction among their recipients. Make it your goal to incorporate some, or all, of the tips above into your email marketing strategy. Your newsletters aren\u2019t just getting where they need to be but making an impact once they get there. Not only will you avoid the spam box, but you\u2019ll also start to see more prospects turning into customers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with them. And with more than half of U.S. consumers checking their email accounts over ten times a day, brands have plenty of opportunities to connect with interested leads. But it\u2019s not enough…<\/p>\n","protected":false},"author":44,"featured_media":18719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n7 Ways to Spice Up Your Email Newsletters - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Spice Up Your Email Newsletters - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with them. 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