{"id":1802,"date":"2011-11-16T01:14:28","date_gmt":"2011-11-16T01:14:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-difference-between-inbound-and-outbound-marketing\/"},"modified":"2020-01-30T23:01:25","modified_gmt":"2020-01-30T23:01:25","slug":"the-difference-between-inbound-and-outbound-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-difference-between-inbound-and-outbound-marketing\/","title":{"rendered":"The Difference between Inbound and Outbound Marketing"},"content":{"rendered":"<div>\n<p><img decoding=\"async\" style=\"margin-left: 10px;\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/inbound-outbound-marketing.jpg\" alt=\"\" align=\"right\" \/>I keep coming across the terms \u201cinbound\/outbound marketing.\u201d Apparently, I&#8217;m not the only one. Out of curiosity I shot out a Facebook question to my business community asking how many people knew what that meant. Apparently not a whole lot and it\u2019s understandable why.<\/p>\n<p>We\u2019re constantly being bombarded in all direction by what\u2019s \u2018in\u2019 for business. It\u2019s hard to keep up with the developments let alone the right terminology. I think this warrants a quick inbound\/outbound marketing 101.<\/p>\n<\/div>\n<div class=\"subtopic\">Outbound Marketing<\/div>\n<div>\n<p><b>Outbound marketing<\/b> is known as the \u2018old way\u2019 of doing things, including using billboards, TV ads, telemarketing, sales people, direct mail, radio slots, paid print publishing advertisements. It\u2019s not a completely irrelevant marketing strategy; it depends on what type of business you\u2019re in. Even bigger business get seduced by the lure of television \u2013 but they forget that with Tivo most commercials are fast forwarded through.<\/p>\n<p>New \u2018digital media friendly\u2019 ads are popping up. You\u2019ll know what I mean when I remind you of all those annoying pop up ads that get in the way of you reading or watching what you want online. If you\u2019re ignoring them by clicking out, so are others.<\/p>\n<p>However, many small businesses can\u2019t afford billboard ads and TV slots. But they can afford a one-off magazine ad in a local publication or a direct mail piece. The latter are highly ineffective and go mostly unread and tossed in the trash, since about 44% of all direct mail and junk publications get thrown away \u2013 especially around the holidays. As a result these smaller more affordable outbound marketing strategies end up costing you more in the short run \u2013 and with nothing to show for it. Be advised that this type of marketing requires repeat plugs, repeat appearances that are really expensive. And if you\u2019re successful, someone remembers your name but they know nothing about you. There\u2019s no customer relationship fostered and nothing offered that warrants someone to use your service over another. And here\u2019s where inbound marketing really comes in\u2026<\/p>\n<\/div>\n<div class=\"subtopic\">Inbound Marketing<\/div>\n<div>\n<p><b>Inbound marketing<\/b> encompasses <a href=\"https:\/\/www.benchmarkemail.com\/\">email marketing<\/a>, blogging, social media, link building, gratis magazine articles that cater reader interests, podcasts and videos\u2026it\u2019s digital content catered to the community and leading the conversation. Inbound marketing strategies are the way to lead to viral marketing campaigns that get you noticed! And you get noticed \u201cnaturally,\u201d as opposed to outbound\u2019s \u201cin your face\u201d approach that in our community-driven era tends to turn off a lot of consumers by being too consumer oriented.<\/p>\n<p>Inbound marketing\u2019s best if you\u2019re a smaller business or on a budget crunch, and especially if you want to set yourself as a field authority. It\u2019s also a great tool for larger companies with a more flexible budget. They can use inbound marketing to test out a new product or service as a way of experimenting before deciding to pursue it further. They may even decide that select aspects of their business will exclusively be marketing through inbound methods.<\/p>\n<p>This type of marketing also requires you to really understand your target audience. Understanding people has a lot to do with why inbound marketing has really grained traction, especially in the advent of increased digital media platforms. People want to be courted, they want to be understood and appealed to.<\/p>\n<p>Inbound marketing is a slow train but gets you more passengers in the long run that will return for the ride. It takes time and commitment, so if you\u2019re not a patient business owner and need results fast then consider employing some outbound strategies as well.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I keep coming across the terms \u201cinbound\/outbound marketing.\u201d Apparently, I&#8217;m not the only one. Out of curiosity I shot out a Facebook question to my business community asking how many people knew what that meant. Apparently not a whole lot and it\u2019s understandable why. We\u2019re constantly being bombarded in all direction by what\u2019s \u2018in\u2019 for&hellip;<\/p>\n","protected":false},"author":309,"featured_media":1803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[154,757,839,1463,1464],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email-marketing","tag-online-marketing","tag-small-business-blog","tag-inbound-marketing","tag-outbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Difference between Inbound and Outbound Marketing - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Difference between Inbound and Outbound Marketing - in\" \/>\n<meta property=\"og:description\" content=\"I keep coming across the terms \u201cinbound\/outbound marketing.\u201d Apparently, I&#8217;m not the only one. 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