{"id":1832,"date":"2011-11-23T22:33:07","date_gmt":"2011-11-23T22:33:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-top-5-ways-to-create-a-successful-online-startup\/"},"modified":"2020-06-05T20:16:34","modified_gmt":"2020-06-05T20:16:34","slug":"the-top-5-ways-to-create-a-successful-online-startup","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/","title":{"rendered":"The Top 5 Ways to Create a Successful Online Startup"},"content":{"rendered":"
\n

\"\"Every freelancer or consultant working in the creation of online content has met this client: The one who is convinced that the simple act of placing a website, video or podcast on the internet will by some form of magic cause it to be viewed by millions of people. Instead of focusing efforts on driving traffic to the content, they expect that they\u2019re doing the online equivalent of placing a Super Bowl commercial. The truth is that unless you\u2019re marketing a cold fusion flux capacitor plug-in to your DeLorean, whatever you\u2019re selling has already been done by others, likely with larger budgets and more experience. When a Google search for Bird Feeders brings up 6.5 million results, the question that remains is what your startup can bring to the web that will rise above the fray. Here are the top five ways to ensure that your online startup will soar instead of stink.<\/div>\n

1. Don\u2019t Even Think of Skipping a Business Plan<\/h4>\n
\n

Starting any venture without a business plan is tantamount to jumping out of a plane without a parachute. Even if you are not seeking to raise capital, a business plan allows you to visualize the various aspects of your startup so that you can complete an accurate competitive analysis. You may find through your research that your concept to market maple syrup-soaked snuff has already been done\u2026 and failed.<\/p><\/div>\n

2. Niche Down & Down<\/h4>\n
\n

It can confidently be stated that there is no such thing as horizontal marketing on the internet, as it\u2019s all narrowly vertical if not outright niche-y. If your desired market segment is already dominated by multi-billion dollar brands, you can be secure in the knowledge that confronting them head-on results in one success for every several million crash-and-burns. Niches and sub-niches are where the accessible online markets reside. If your field is crowded with velvet snow shovel covers, try hand-knitted versions. If those are already on the market, niche down to hand-knitted personalized covers.<\/p><\/div>\n

3. Realistically Budget for Your Website<\/h4>\nMost startup entrepreneurs vastly underestimate how much it costs to have a professional website created. Sure, anyone can download a shareware HTML editor and have at it, but the results will be embarrassing. Hiring a web designer can be an expensive process, especially once sophisticated technologies like HTML5<\/a>, Java and ActiveX gets involved. It\u2019s not unusual for a top-notch website to cost over $100,000 so either scale your expectations way down or buy a winning lottery ticket.<\/div>\n

4. S.E.Woes<\/h4>\n
\n

Google has been fighting a pitched battle against the search engine optimization (SEO) crowd, and the Googleplex is winning. By hitting the SEO practitioners with rapid-fire barrages of Googlebot algorithm updates, successful SEO strategies are expiring faster than Kim Kardashian\u2019s marriages. Creating unique, interesting, erudite, value-focused content is the only effective and timeless SEO strategy<\/a>. If someone arrives at your office guaranteeing a #1 Google position in exchange for cash, either show them the door or better yet call the police.<\/div>\n

5. Turn $1 into $40+ with Email Marketing<\/h4>\n
\n

Pay per click placements such as Google AdWords can be effective albeit expensive, as not everyone who clicks through to your website will convert. Coupons are great if you can afford to sell your product for less than 25% of retail, but unfortunately that is impossible for most startup companies. A much more affordable, efficient and profitable alternative is email and social media marketing where you can efficiently reach your customer base and engage them in the types of two way conversations they prefer. With the Direct Marketing Association stating that every dollar invested in email marketing<\/a> brings in more than forty dollars in profit, it\u2019s the best promotional channel available to any company whether startup or mature.<\/p>\n

Although you may be convinced that your octopus flavored granola bar is going to be the next big snack item, you can\u2019t expect the world to beat a path to your tentacles. The three Ps of effective business p<\/strong>lanning, p<\/strong>ractices and p<\/strong>romotions will give your startup company the best chances of success, no matter what you\u2019re selling.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Every freelancer or consultant working in the creation of online content has met this client: The one who is convinced that the simple act of placing a website, video or podcast on the internet will by some form of magic cause it to be viewed by millions of people. Instead of focusing efforts on driving…<\/p>\n","protected":false},"author":139,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[154,757,839,1502,1503],"class_list":["post-1832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email-marketing","tag-online-marketing","tag-small-business-blog","tag-creating-a-business-plan","tag-online-startup"],"yoast_head":"\nThe Top 5 Ways to Create a Successful Online Startup - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 5 Ways to Create a Successful Online Startup - in\" \/>\n<meta property=\"og:description\" content=\"Every freelancer or consultant working in the creation of online content has met this client: The one who is convinced that the simple act of placing a website, video or podcast on the internet will by some form of magic cause it to be viewed by millions of people. Instead of focusing efforts on driving…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-23T22:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T20:16:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"216\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\"},\"headline\":\"The Top 5 Ways to Create a Successful Online Startup\",\"datePublished\":\"2011-11-23T22:33:07+00:00\",\"dateModified\":\"2020-06-05T20:16:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/\"},\"wordCount\":689,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/business-startup.jpg\",\"keywords\":[\"Email Marketing\",\"online marketing\",\"small business blog\",\"creating a business plan\",\"online startup\"],\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/\",\"name\":\"The Top 5 Ways to Create a Successful Online Startup - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/business-startup.jpg\",\"datePublished\":\"2011-11-23T22:33:07+00:00\",\"dateModified\":\"2020-06-05T20:16:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/business-startup.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/business-startup.jpg\",\"width\":216,\"height\":144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-5-ways-to-create-a-successful-online-startup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 5 Ways to Create a Successful Online Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Top 5 Ways to Create a Successful Online Startup - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Top 5 Ways to Create a Successful Online Startup - in","og_description":"Every freelancer or consultant working in the creation of online content has met this client: The one who is convinced that the simple act of placing a website, video or podcast on the internet will by some form of magic cause it to be viewed by millions of people. Instead of focusing efforts on driving…","og_url":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/","og_site_name":"in","article_published_time":"2011-11-23T22:33:07+00:00","article_modified_time":"2020-06-05T20:16:34+00:00","og_image":[{"width":216,"height":144,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg","type":"image\/jpeg"}],"author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb"},"headline":"The Top 5 Ways to Create a Successful Online Startup","datePublished":"2011-11-23T22:33:07+00:00","dateModified":"2020-06-05T20:16:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/"},"wordCount":689,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg","keywords":["Email Marketing","online marketing","small business blog","creating a business plan","online startup"],"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/","url":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/","name":"The Top 5 Ways to Create a Successful Online Startup - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg","datePublished":"2011-11-23T22:33:07+00:00","dateModified":"2020-06-05T20:16:34+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/business-startup.jpg","width":216,"height":144},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-5-ways-to-create-a-successful-online-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"The Top 5 Ways to Create a Successful Online Startup"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1832"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}