{"id":1878,"date":"2011-12-08T22:36:31","date_gmt":"2011-12-08T22:36:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-email-reviews-the-best-curated-content-sites\/"},"modified":"2020-06-05T20:16:20","modified_gmt":"2020-06-05T20:16:20","slug":"benchmark-email-reviews-the-best-curated-content-sites","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-email-reviews-the-best-curated-content-sites\/","title":{"rendered":"Wrapping Up Curated Content: Final Competitors Revealed"},"content":{"rendered":"
\n

\"\"I\u2019ve been covering curated content for three weeks now, including reviews of Storify, Tumblr and Pinterest<\/a>, Scoop.it<\/a>, Paper.li vs Tweeted Times<\/a> and Pearltrees<\/a>. Clearly, programmers and web innovators are seeing the potential and direction of the curated content market; there\u2019s a lot more than just what\u2019s been reviewed so far. Here\u2019s a final wrap up on the best of curated content platforms for you to dig into.<\/div>\n

Top Content Curators<\/h4>\n
\n

Because video is content too for the new generation, Redux<\/a> has come along to offer content curators a way to check out videos in your topic of choice. You can then create your own channel to curate on, which helps attract an audience. From a marketing perspective, if you\u2019re a beginner with videos, I\u2019d spend the time researching what\u2019s out there before attracting a crowd to other people\u2019s videos. The rule of thumb is to first establish yourself, then give recognition where it’s due (which in the new age of digital communities, goes a long way towards getting you noticed by new \u201ctribes\u201d of people).<\/p>\n

In marketing, it\u2019s critical to know what the next big story is. The most sought after way to do that was to browse daily channels on the web and to plug in Google Alerts. But there\u2019s only so much that can do for you. Web surfing is very time consuming and you’re likely seeing stories that have already gotten major traction \u2013 making it tougher if not obsolete for you to spend time on it. Google Alerts, on the other hand, often searches too narrow or too wide: you either don\u2019t have enough info or you have too much. So along comes lynk.ly<\/a>, making our collective business lives a lot easier. Lynk.ly predicts popular stories in social media channels before they become mainstream\/viral. The downside is that the results can be pretty random. Whether you decide to use lynk.ly should really depend on whether your company has a creative license.<\/p>\n

Other top content curators include eqentia<\/a>, daylife<\/a>, storyful<\/a> and onespot<\/a>. But all these channels don\u2019t really stream content back into your site. LOUD3R<\/a> does. However, the downside is that you have to pay for the service. Though if your business is centered around media and information, it might be worth the buck.<\/p>\n<\/div>\n

Top Curated Publications<\/h4>\n
\n

There\u2019s turning Twitter results into a magazine, and then there\u2019s turning it into your own blog with MyTweetMag<\/a>. It\u2019s designed beautifully and is simple to use. After (1) registering your twitter account, you can (2) appoint others as co-editors (great for team collaborations), (3) filter Twitter links with a hashtag, (4) edit your magazine and (5) embed the stream into your website\/homepage. The fact that you can weave this into your homepage is what really makes it appealing \u2013 after all, the goal with web marketing is getting traffic back to your site. This way you can have your proverbial cake and eat it too. I also recommend browsing the existing magazines based on topics to see what others in your field are up to.<\/p>\n

Further competition in the field includes shareist (in beta), Feedly, Story Crawler and Qrait.<\/p>\n<\/div>\n

Top Curating Tools<\/h4>\n
\n

My favorite tool would have to be netvibes<\/a>, which acts as a fusion between curated content filters and your own PA. Netvibes defines itself by being a \u201cdashboard (for) everything\u201d \u2013 letting you craft a unique web experience by pulling content to one dashboard. You can lasso web articles, google search results, photos\/videos and even emails with netvibes. Very cool indeed\u2026and very useful since the number one problem in market research is finding a way to collect data intelligently without it being all over the place.<\/p>\n

Before diving into netvibes, I recommend checking out curata<\/a>, which does the same thing.<\/p>\n<\/div>\n

Can\u2019t Live Without<\/h4>\n
\n

Anyone in marketing though, especially in research, needs to use Instapaper<\/a>, which saves all the interesting links you come across but don\u2019t have the time to read. Your saved links can be accessed later when you have free time. The newspaper style arrangement, accessible on your Kindle, makes it just as unique as it is practical.<\/p>\n

If you\u2019re into neat bookmarking tools, you might also want to check out Diigo (beta). A social media oriented version can be found in trunk.ly. And if to date you\u2019ve been heavily reliant on Google Alerts, you need to check out Summify and YourVersion, which offer similar but more streamlined service.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been covering curated content for three weeks now, including reviews of Storify, Tumblr and Pinterest, Scoop.it, Paper.li vs Tweeted Times and Pearltrees. Clearly, programmers and web innovators are seeing the potential and direction of the curated content market; there\u2019s a lot more than just what\u2019s been reviewed so far. Here\u2019s a final wrap up…<\/p>\n","protected":false},"author":309,"featured_media":1879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[154,1290],"class_list":["post-1878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email-marketing","tag-tumblr"],"yoast_head":"\nWrapping Up Curated Content: Final Competitors Revealed - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrapping Up Curated Content: Final Competitors Revealed - in\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been covering curated content for three weeks now, including reviews of Storify, Tumblr and Pinterest, Scoop.it, Paper.li vs Tweeted Times and Pearltrees. 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