{"id":1894,"date":"2011-12-12T22:43:31","date_gmt":"2011-12-12T22:43:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/combine-social-media-pr-for-online-marketing-success\/"},"modified":"2020-06-05T20:16:20","modified_gmt":"2020-06-05T20:16:20","slug":"combine-social-media-pr-for-online-marketing-success","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/combine-social-media-pr-for-online-marketing-success\/","title":{"rendered":"Combine Social Media & PR for Online Marketing Success"},"content":{"rendered":"
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\"\"How is a social media strategy similar to a PR campaign<\/a>?\u00a0I\u2019ve come to realize that their outcomes don\u2019t come from what one posts on their own page, or how many submissions are made to media outlets, or how many times one tweets, but somewhere else entirely.<\/p>\n

PR is based on the premise that unsolicited word of mouth is the best form of marketing, and the second best is what a journalist or other third-party says about you \u2013 assuming, of course, that it\u2019s positive.\u00a0Media outlets like television news and local newspapers are flooded with stories every day, so they pick the compelling ones<\/i> to feature.<\/p>\n

What about social media?\u00a0A good social media strategy isn\u2019t about Facebook or Twitter at all.\u00a0It\u2019s not about the \u201cwhere\u201d of the message, but the what<\/i>:\u00a0What can you do, say or sell that is fresh and valuable enough for others to pass along?\u00a0Note: If we offer a reward or incentive for clicking the \u201cLike\u201d button on Facebook, we\u2019re engaged in a direct response strategy, not network marketing.\u00a0A social media strategy involves network marketing, so your message is passed from one network member to another \u2013 usually in their own words. Notice that in each case our success or failure depends largely on one item: a compelling story.<\/p>\n

If the story is so important here, what can you do to create a great one?\u00a0It begins with a customer experience worthy of sharing, and what words to use:<\/p>\n