{"id":1962,"date":"2011-12-30T00:14:40","date_gmt":"2011-12-30T00:14:40","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/happy-new-year-living-in-the-now-with-the-weekly-wrap\/"},"modified":"2020-06-05T20:15:55","modified_gmt":"2020-06-05T20:15:55","slug":"happy-new-year-living-in-the-now-with-the-weekly-wrap","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/happy-new-year-living-in-the-now-with-the-weekly-wrap\/","title":{"rendered":"Happy New Year! Living in the Now with The Weekly Wrap"},"content":{"rendered":"<div>\n<p><img decoding=\"async\" style=\"margin-left: 10px;\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/weeklywrap.jpg\" alt=\"\" align=\"right\" \/>Hope everyone had a Merry Christmas and a Happy Chanukah or both or a happy whatever else you celebrate (like Festivus). I ate so much, you\u2019d think I was going into hibernation this winter. If you\u2019re looking for something to keep you entertained while running on the treadmill or to do while everyone is on vacation and off the internet, check out this edition of the Weekly Wrap.<\/div>\n<h4 class=\"subtopic\">Marketing Professionals, Write Guest Posts for Benchmark Email!<\/h4>\n<div>\n<p>Do you find yourself more amusing than I find myself? Do you want to see what kind of loose pop culture references my brain will connect to one of your blog posts? Today is your lucky day. Calling all <a href=\"https:\/\/benchmarkemail.com\/blog\/marketing-professionals-write-guest-blogs-for-benchmark-email\">Marketing Professionals, Write Guest Posts for Benchmark Email!<\/a><\/div>\n<h4 class=\"subtopic\">4 Marketing Apps You Aren\u2019t Using Yet (But Should Be)<\/h4>\n<div>\n<p>Unless, you\u2019re a hipster. In which case you\u2019ve already stopped using them and are on to something else we haven\u2019t even heard of yet. For everyone else, check out the <a href=\"https:\/\/benchmarkemail.com\/blog\/4-marketing-apps-you-arent-using-yet-but-should-be\">4 Marketing Apps You Aren\u2019t Using Yet (But Should Be)<\/a>.<\/div>\n<h4 class=\"subtopic\">Twitter Launching Self-Serve Ads<\/h4>\n<div>\n<p>It always made me laugh when I was in college at Indiana and the kids from New Jersey had to learn how to fill up their cars with gas. See, in New Jersey, self-serve is illegal. I wonder if New Jersey will be allowed to participate, with <a href=\"https:\/\/benchmarkemail.com\/blog\/twitter-launching-self-serve-ads\">Twitter Launching Self-Serve Ads<\/a>.<\/div>\n<h4 class=\"subtopic\">Non-Risky Business? The Failure of Funding the Better Mousetrap<\/h4>\n<div>\n<p>Well. That\u2019s it. I read Risky Business and now I\u2019m going to have Bob Seger &#8211; \u201cOld Time Rock N\u2019 Roll\u201d stuck in my head the rest of the day. Do you want to risk the same fate and read about <a href=\"https:\/\/benchmarkemail.com\/blog\/non-risky-business-the-failure-of-funding-the-better-mousetrap\">Non-Risky Business? The Failure of Funding the Better Mousetrap<\/a>.<\/div>\n<h4 class=\"subtopic\">In Russia: Twitter Bots Attempt to Silence Anti-Kremlin Tweets<\/h4>\n<div>\n<p>I can\u2019t read this headline without thinking of the old Yakov Smirnoff joke, \u201cIn America, you can always find a party. In Soviet Russia, Party always finds you!\u201d See what else happens <a href=\"https:\/\/benchmarkemail.com\/in\/blog-russia-twitter-bots-attempt-to-silence-anti-kremlin-tweets\">In Russia: Twitter Bots Attempt to Silence Anti-Kremlin Tweets<\/a>.<\/div>\n<h4 class=\"subtopic\">Post-Holiday Marketing: Email Lessons Learned from Cyber Monday<\/h4>\n<div>\n<p>What do you do when you\u2019re sick of holiday marketing stories? Write about <a href=\"https:\/\/benchmarkemail.com\/blog\/post-holiday-marketing-email-lessons-learned-from-cyber-monday\">Post-Holiday Marketing: Email Lessons Learned from Cyber Monday<\/a>.<\/div>\n<h4 class=\"subtopic\">Best Idea Management Software for Small Business<\/h4>\n<div>\n<p>Man. If only idea management software existed in my brain too. I can\u2019t always guarantee it gets to the computer, as a sufferer of Attention Deficit Disorder. Discover the <a href=\"https:\/\/benchmarkemail.com\/blog\/best-idea-management-software-for-small-businesses\">Best Idea Management Software for Small Business<\/a>.<\/div>\n<h4 class=\"subtopic\">Support Update: View Your Subscribers\u2019 Activity with Email History<\/h4>\n<div>\n<p>When segmenting your email lists, one way to do that is by separating your subscribers into their level of activity. How do you see their activity? Find out in our latest <a href=\"https:\/\/benchmarkemail.com\/blog\/support-update-view-your-subscribers-activity-with-email-history\">Support Update: View Your Subscribers\u2019 Activity with Email History<\/a>.<\/div>\n<h4 class=\"subtopic\">Public Outcry over SOPA Grows &amp; Congressional Hearing Postponed<\/h4>\n<div>\n<p>I was reminded of the power of social media last week. First my newsfeed was buzzing with everyone removing their domains from Go Daddy, due to their support of SOPA. It didn\u2019t take long for Go Daddy to pull an about face and recant their support for SOPA. They\u2019re not the only ones, as <a href=\"https:\/\/benchmarkemail.com\/blog\/public-outcry-over-sopa-grows-congressional-hearing-postponed\">Public Outcry over SOPA Grows &amp; Congressional Hearing Postponed<\/a>.<\/div>\n<h4 class=\"subtopic\">The Future of Small Business: 2012 Marketing Trends<\/h4>\n<div>\n<p>It\u2019s like clockwork. Every December, publications feel the need to publish both year end lists and what to look for in the coming year. Can\u2019t we just be in the now? Well&#8230;for now you can go read about <a href=\"https:\/\/benchmarkemail.com\/blog\/the-future-of-small-business-2012-marketing-trends\">The Future of Small Business: 2012 Marketing Trends<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hope everyone had a Merry Christmas and a Happy Chanukah or both or a happy whatever else you celebrate (like Festivus). I ate so much, you\u2019d think I was going into hibernation this winter. If you\u2019re looking for something to keep you entertained while running on the treadmill or to do while everyone is on&hellip;<\/p>\n","protected":false},"author":26,"featured_media":1963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[79,154,628,1534,1654,1655,1656,1657],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-twitter","tag-email-marketing","tag-cyber-monday","tag-sopa","tag-bob-seger","tag-marketing-apps","tag-marketing-trends","tag-self-serve-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy New Year! 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