{"id":2010,"date":"2012-01-13T22:50:04","date_gmt":"2012-01-13T22:50:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/online-marketing-tips-the-human-touch-in-the-digital-age\/"},"modified":"2020-01-30T22:58:56","modified_gmt":"2020-01-30T22:58:56","slug":"online-marketing-tips-the-human-touch-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/online-marketing-tips-the-human-touch-in-the-digital-age\/","title":{"rendered":"Online Marketing Tips: The Human Touch in the Digital Age"},"content":{"rendered":"

Automation is a word most of us equate to convenience. To a person at home, it might mean sitting in bed with a remote control that handles your home theatre, windows, garage, microwave or washing machine at the touch of a button. To a shopper, it might mean clicking through a menu of items before you order and having them delivered to your doorstep. And to a business owner, it might mean dispensing tons of auto replies to potential customers with one hit of the “send” button.<\/p>\n

Cyborg Service<\/strong><\/p>\n

With all this automation at your disposal, it\u2019s possible to lose the human touch in the digital age. Marketing and customer service may have become quick and easy nowadays with all the strategies and methods the new advances have brought us, but don\u2019t let these automated tools fool you.<\/p>\n

They’re Real, and So Are You<\/strong><\/p>\n

The face of marketing and customer service may have changed dramatically during the past decade, but some things remain consistent\u2014such as the heart of the consumer. Real people are still the end users, not programs or bots. It\u2019s all about the customer: her wants, her needs, her preferences. That\u2019s why effective marketing requires human touch. We are wired to crave relationships: real connections with fellow human beings. But so far, there isn\u2019t an intelligent, automated tool that\u2019s been invented to provide all the flexibility, sincerity, warmth and genuine care consumers relate to.<\/p>\n

Wouldn\u2019t you always prefer to have a real, live, sincere person responding to you at the end of the line, providing unique responses to your unique issues \u2013 rather than a machine?<\/p>\n

Although market analysis and consumer trend studies are valuable tools in achieving growth and success, customers don\u2019t want to be treated like mere statistics and demographics. Be sincere and avoid the hype.<\/p>\n

In Thumbtack<\/a>\u2019s short experience, we have learned time and time again that a quick call to check on the jobs we see on our site always generates positive responses. Almost every person we contact is pleasantly surprised that we go all the way to make sure their needs are met. This stems from our belief that although we do business in the digital world, automation should never make marketing cold and impersonal.<\/p>\n

We use the tools the digital age has endowed us with to provide each customer not just a quick response, but a reply made by a real, caring person. Whether by email, phone or SMS; on a busy Wednesday afternoon or in the wee hours of a Sunday morning, our message rings true: WE CARE. This is what creates a positive impact to customers\u2019 hearts and minds. This is also the core value that will allow businesses to evolve in the digital age.<\/p>\n

It\u2019s a Win-Win Situation<\/strong><\/p>\n

The idea of building a business that profits every customer is what drives this human touch. You might be doing business online \u2013 but are you throwing your heart into it? A smile begets a smile; people respond to people. Good marketing and customer service is always an excellent investment.<\/p>\n

Consider this quote from Arthur F. Sheldon: \u201cHe profits most who serves best.\u201d Try it and prove for yourself that this brand of humanness in marketing creates lasting relationships that give birth to word-of-mouth advertising: both foundations for a thriving business.<\/p>\n

The benefits of technology weren\u2019t meant to drive us humans apart but to bring us closer.<\/p>\n","protected":false},"excerpt":{"rendered":"

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