{"id":2070,"date":"2012-01-27T23:09:12","date_gmt":"2012-01-27T23:09:12","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/beyond-google-analytics-new-ways-to-track-your-site-traffic\/"},"modified":"2020-01-30T22:55:31","modified_gmt":"2020-01-30T22:55:31","slug":"beyond-google-analytics-new-ways-to-track-your-site-traffic","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/beyond-google-analytics-new-ways-to-track-your-site-traffic\/","title":{"rendered":"Beyond Google Analytics: New Ways to Track Your Site Traffic"},"content":{"rendered":"

\"\"So many business owners I\u2019ve met have been completely baffled by Google Analytics \u2013 the go-to solution for website metrics. Google Analytics is great. I personally love it, but what good is it for the average business owner that doesn\u2019t understand new media, let alone how to implement tracking and how to make heads or tails of the analysis? If you don\u2019t understand what you\u2019re looking at, you certainly won\u2019t know how to fix what\u2019s wrong and keep what\u2019s right.<\/p>\n

That\u2019s why I\u2019m really keen on sharing other ways business owners can still check site metrics in a way they can access and understand. If you\u2019re a frustrated small business owner or interested in DIY marketing, check out some of these alternative analytics tools\u2026<\/p>\n

Understand Site Traffic with\u2026<\/strong><\/p>\n

ClickTracks<\/a> (from Lyris) tells you exactly where your visitors are heading to when arriving on your page. Find out what pages they\u2019re visiting (and not visiting). Note the distinction between site navigation and site clicks, which you can figure out by using Crazy Egg<\/a> for a \u201cheat map\u201d of site traffic.<\/p>\n

It\u2019s critical to know where your visitors are going. What navigation process are they taking and what are they clicking on first? You can use this data to tailor your page to make the navigation more user-friendly, to make sure visitors find it simpler to get to the pages you want, or to even shuffle around or redesign key items on your home page based on the \u201cheat map\u201d results.<\/p>\n

If you\u2019re in e-commerce, you want to bump the effort up a notch and look into \u201creal-time\u201d reporting, which is what Indextools<\/a> offers (acquired by Yahoo!). It creates a digital one-way mirror into your customers\u2019 shopping habits.<\/p>\n

Tackle Blogging Efforts with\u2026<\/strong><\/p>\n

Blogs are booming. Take Huffington Post for instance, which started as a near overnight venture that went national incredibly quickly if you consider the time it takes for a publication to establish itself. It\u2019s not one of the heavyweight media outlets. You\u2019ve got Huffpo and then you\u2019ve got a dozen other small time, design-obtuse blogs that still get a lot of attention, even if they\u2019re not heavy hitters just yet. What are they doing right?<\/p>\n

For one, I can bet they\u2019re not ignoring their statistics. If you\u2019ve got a blog, you should be using whatever tools your platform gives you to measure stats, including FeedBurner for RSS feeds. Most platforms however offer pretty limited built in stat counters \u2013 unless of course you\u2019ve implemented analytics.<\/p>\n

Some other tools you might want to try out include MeasureMap, Mind, Performancing and Pheedo. MeasureMap<\/a> tracks traffic, inbound links and comments (as of this posting, MeasureMap has been purchased by Google), while Mint<\/a> looks into traffic, referrers and feeds. Performancing is much the same while Pheedo<\/a> is more useful for a subscription-based site with conversion and advertising interests.<\/p>\n

Because Competition Always Matters\u2026<\/strong><\/p>\n

I always stress competitor analysis, so it should come as no surprise that you should be scoping your competitor just as much as you scope your own metrics. Some great sites to do just that with include Alexa, Compete and Hitwise. If you\u2019re looking for something more thorough and you’re willing to invest, check out Nielsen\/NetRatings, which will review your site with others and provide thorough feedback. For straight industry trends \u2013 again, a must \u2013 check out comScore<\/a>.<\/p>\n

Remember that you don\u2019t have to have a matrix-like data feedback for your site. If it\u2019s just you implementing and analyzing the data, then start small with something manageable but also useful. Each business and industry will have its own needs. While some businesses will prefer to really focus on visitor habits, including real time tracking, others will place a sole emphasis on traffic. The choice is really yours.<\/p>\n","protected":false},"excerpt":{"rendered":"

So many business owners I\u2019ve met have been completely baffled by Google Analytics \u2013 the go-to solution for website metrics. Google Analytics is great. 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