{"id":2091,"date":"2012-02-03T04:06:46","date_gmt":"2012-02-03T04:06:46","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/nba-all-star-email-campaign-builds-hype-delivers-the-goods\/"},"modified":"2020-01-30T22:55:23","modified_gmt":"2020-01-30T22:55:23","slug":"nba-all-star-email-campaign-builds-hype-delivers-the-goods","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/nba-all-star-email-campaign-builds-hype-delivers-the-goods\/","title":{"rendered":"NBA All Star Email Campaign Builds Hype, Delivers the Goods"},"content":{"rendered":"<p>Living in a city other than the one you grew up in has its pros and cons. The pros start with the weather, which also gets mentioned several other times on the pros list. One con is not being able to see all your favorite sports team\u2019s games televised. And I knew the Bulls game was going to be on TNT last night.<\/p>\n<p>I was killing time cleaning my apartment and anxiously awaiting the game when my phone buzzed with an email. The subject line informed me that the NBA All Star starters would be announced on TNT that night. I quickly grew bored with cleaning and turned on the pre-game coverage on TNT. They had just finished announcing the West starters and had the East starters on the screen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/nba-email.jpg\" width=\"392\" height=\"216\" \/><\/p>\n<p>Just then, my phone buzzed again. This time, a second email from the NBA showed me who all ten of the All Star game starters were. I liked this second email; one, because I had missed some of the announcement; and two, because I could forward it to my friend who I knew wasn\u2019t watching the game. He\u2019s also a big Bulls fan, and I knew he\u2019d be psyched to see Derrick Rose named to another All Star team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/all-star-starter-roster.jpg\" width=\"491\" height=\"432\" \/><\/p>\n<p>Shortly before tip-off my phone buzzed one more time. It was a third email from the NBA. This time, it was promotions for All Star game apparel. You better believe I perused the selection, and considered a D Rose t-shirt, until I remembered I was going to be in Las Vegas for the Super Bowl this weekend and spending money was not in my best interest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/nba-apparel.jpg\" width=\"491\" height=\"360\" \/><\/p>\n<p>I\u2019m certain most, if not all (probably all), of you don\u2019t care about how my evening went. I don\u2019t blame you. I\u2019m boring. However, you should take note of how the NBA went about the announcement of the All Stars. This trio of emails did exactly what it was created for. The first reminded fans the announcement was being made and where to look. The second delivered the news, for those who weren\u2019t in front of their televisions. The third, once excitement was built from the previous two, got a subscriber to consider opening his or her wallet.<\/p>\n<p>The launch of a product or a major announcement shouldn\u2019t be done in just one email. It\u2019s important to build hype, and get people thinking about you. I\u2019m sure if I looked back a few days, there would be even more emails from the NBA starting to tout the All Star game. What are you doing to make your major announcements? The NBA threw down a slam dunk with this one. The ball is in your court now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Living in a city other than the one you grew up in has its pros and cons. The pros start with the weather, which also gets mentioned several other times on the pros list. One con is not being able to see all your favorite sports team\u2019s games televised. And I knew the Bulls game&hellip;<\/p>\n","protected":false},"author":26,"featured_media":2092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBA All Star Email Campaign Builds Hype, Delivers the Goods - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA All Star Email Campaign Builds Hype, Delivers the Goods - in\" \/>\n<meta property=\"og:description\" content=\"Living in a city other than the one you grew up in has its pros and cons. 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