{"id":2111,"date":"2012-02-13T21:55:51","date_gmt":"2012-02-13T21:55:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/your-business-branding-is-not-a-bonny-bear\/"},"modified":"2020-01-30T22:55:06","modified_gmt":"2020-01-30T22:55:06","slug":"your-business-branding-is-not-a-bonny-bear","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/","title":{"rendered":"Your Business’ Branding Is Not a Bonny Bear"},"content":{"rendered":"

A lot happened at the Grammys on Sunday. Tributes were abounding, from Whitney Houston to Etta James, Glen Campbell to the Beach Boys. Adele and the Foo Fighters took away handfuls of awards. Indie rock darlings Bon Iver won for Best New Artist too, but that\u2019s not what the Internet was talking about.<\/p>\n

Twitter was buzzing, shortly after frontman Justin Vernon took the stage for a charmingly awkward acceptance speech. Except, it (mostly) wasn\u2019t excitement over the excellent band getting some accolades. It wasn\u2019t even about the comical and nervous thank yous Vernon doled out. No, the Internet demanded to know who \u201cBonny Bear\u201d was.<\/p>\n

That\u2019s right. Somehow the general public has no problem with Nikki Minaj or Deadmau5, but Bon Iver was too much to comprehend. There is even a Tumblr called Who is Bon Iver<\/em>, much of which is filled now with screen captures of Twitter feeds trying to figure out who Bonny Bear was.<\/p>\n

Justin Vernon doesn\u2019t strike me as the person who really cares if people are able to pronounce his band\u2019s name or not. For your company, it\u2019s probably a different story. You need to be able to tell a customer or potential customer who you are without having to dramatically over-enunciate or phonetically sound out your company\u2019s name. It would get old very fast if your reps sat on the phone in their cubicles all day saying, \u201cNo, not Bonny Bear – Bon Iver!\u201d<\/p>\n

<\/p>\n

Your name is important. If you plan on having a web presence of any sort, it\u2019s even more important. Can you imagine trying to send someone to a URL who couldn\u2019t even understand what your company name was? What a waste of time! A rose by any other name may smell as sweet, but a Bon Iver by any other name is a hilarious internet meme.<\/p>\n","protected":false},"excerpt":{"rendered":"

A lot happened at the Grammys on Sunday. Tributes were abounding, from Whitney Houston to Etta James, Glen Campbell to the Beach Boys. Adele and the Foo Fighters took away handfuls of awards. Indie rock darlings Bon Iver won for Best New Artist too, but that\u2019s not what the Internet was talking about. Twitter was…<\/p>\n","protected":false},"author":26,"featured_media":2112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nYour Business' Branding Is Not a Bonny Bear - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Business' Branding Is Not a Bonny Bear - in\" \/>\n<meta property=\"og:description\" content=\"A lot happened at the Grammys on Sunday. Tributes were abounding, from Whitney Houston to Etta James, Glen Campbell to the Beach Boys. Adele and the Foo Fighters took away handfuls of awards. Indie rock darlings Bon Iver won for Best New Artist too, but that\u2019s not what the Internet was talking about. Twitter was…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-13T21:55:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-30T22:55:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"369\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Your Business’ Branding Is Not a Bonny Bear\",\"datePublished\":\"2012-02-13T21:55:51+00:00\",\"dateModified\":\"2020-01-30T22:55:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/bon-iver-tumblr.jpg\",\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/\",\"name\":\"Your Business' Branding Is Not a Bonny Bear - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/bon-iver-tumblr.jpg\",\"datePublished\":\"2012-02-13T21:55:51+00:00\",\"dateModified\":\"2020-01-30T22:55:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/bon-iver-tumblr.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/bon-iver-tumblr.jpg\",\"width\":369,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/your-business-branding-is-not-a-bonny-bear\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Business’ Branding Is Not a Bonny Bear\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Business' Branding Is Not a Bonny Bear - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Your Business' Branding Is Not a Bonny Bear - in","og_description":"A lot happened at the Grammys on Sunday. Tributes were abounding, from Whitney Houston to Etta James, Glen Campbell to the Beach Boys. Adele and the Foo Fighters took away handfuls of awards. Indie rock darlings Bon Iver won for Best New Artist too, but that\u2019s not what the Internet was talking about. Twitter was…","og_url":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/","og_site_name":"in","article_published_time":"2012-02-13T21:55:51+00:00","article_modified_time":"2020-01-30T22:55:06+00:00","og_image":[{"width":369,"height":414,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg","type":"image\/jpeg"}],"author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4"},"headline":"Your Business’ Branding Is Not a Bonny Bear","datePublished":"2012-02-13T21:55:51+00:00","dateModified":"2020-01-30T22:55:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg","articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/","url":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/","name":"Your Business' Branding Is Not a Bonny Bear - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg","datePublished":"2012-02-13T21:55:51+00:00","dateModified":"2020-01-30T22:55:06+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/bon-iver-tumblr.jpg","width":369,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/your-business-branding-is-not-a-bonny-bear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Your Business’ Branding Is Not a Bonny Bear"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}