{"id":2265,"date":"2012-04-19T21:47:28","date_gmt":"2012-04-19T21:47:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-5-email-marketing-tips-you-learned-in-preschool\/"},"modified":"2020-07-30T18:49:36","modified_gmt":"2020-07-30T18:49:36","slug":"benchmark-5-email-marketing-tips-you-learned-in-preschool","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-5-email-marketing-tips-you-learned-in-preschool\/","title":{"rendered":"Benchmark 5: Email Marketing Tips You Learned in Preschool"},"content":{"rendered":"

Today marks the first in our brand new series, the Benchmark 5. Each week, we\u2019ll bring you a list of 5 somethings. It could be my five favorite foods or some marketing tips (probably not my favorite foods – you don\u2019t care about that). Point being, I\u2019ll switch it up. Today we\u2019ll give you the 5 things you need to know about email marketing<\/a> that you learned in preschool.<\/p>\n

    \n
  1. Don\u2019t be afraid to get your hands dirty.<\/b> In preschool that means finger paint. In email marketing, it means getting involved in the process. Don\u2019t just pawn it off onto an intern.<\/li>\n
  2. Share.<\/b> Email forwarding and social share buttons<\/a> are essential. You can get beyond your own subscriber list, just with the click of a button. You may not have wanted to let that smelly kid play with the green Play-Doh, but you do want your email campaigns being passed around as much as possible.<\/li>\n
  3. Clean up.<\/b> I quit a part-time job at the Gap in high school, because I didn\u2019t like folding clothes. I don\u2019t even fold my own clothes. I guess I missed that day in preschool. However, it\u2019s imperative that you keep your emails clean and uncluttered. Too many images and blocks of text that are too large are difficult to read. A clean, well-designed email campaign will make the important parts stand out more.<\/li>\n
  4. Play nice.<\/b> Take care of your subscribers. Offer promotions and deals. Rather than trying to sell to them, consider what they\u2019d want to hear from you. Do this and the sale will come naturally.<\/li>\n
  5. Enjoy recess.<\/b> When you think you are done with your email campaign<\/a>, walk away for a bit before scheduling it to send out. Go do something else entirely. Sleep on it if you have to. When you get close to something, it\u2019s hard to see any errors. Coming back to it with fresh eyes will help you pick up on something you may have missed before.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Today marks the first in our brand new series, the Benchmark 5. Each week, we\u2019ll bring you a list of 5 somethings. It could be my five favorite foods or some marketing tips (probably not my favorite foods – you don\u2019t care about that). Point being, I\u2019ll switch it up. Today we\u2019ll give you the…<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2265","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nBenchmark 5: Email Marketing Tips You Learned in Preschool - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark 5: Email Marketing Tips You Learned in Preschool - in\" \/>\n<meta property=\"og:description\" content=\"Today marks the first in our brand new series, the Benchmark 5. Each week, we\u2019ll bring you a list of 5 somethings. 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