{"id":2301,"date":"2012-05-10T00:04:28","date_gmt":"2012-05-10T00:04:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/brands-moms-love\/"},"modified":"2020-01-17T17:57:04","modified_gmt":"2020-01-17T17:57:04","slug":"brands-moms-love","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/brands-moms-love\/","title":{"rendered":"Brands Moms Love"},"content":{"rendered":"

I\u2019m pretty firmly entrenched in the Mom Blogging<\/a> community and have noticed that there are brands who have made The Moms love them. They all have one thing in common: They listen to The Moms.<\/p>\n

Simple, right? Not simple at all. The Moms are not a homogenous group. The age of their children may range from pregnant and expecting to adult, and The Mom who is blogging might actually be someone\u2019s grandmother. That\u2019s why listening to The Moms can be a daunting task.<\/p>\n

Ford and Chevy (forgive me, my friends, for lumping them together) have done an exquisite job of making The Moms love them. Both car companies have supported the mom blogging community by lending them cars for roadtrips<\/a>, giving them factory tours and embracing The Moms as media at the auto shows<\/a>.<\/p>\n

The Moms aren\u2019t a homogenous group but all moms need cars\u2026 well, except the New York City Moms but that\u2019s like another world.<\/p>\n

Here in Los Angeles there\u2019s a group of just over 100 Mom Bloggers who write at MomsLA.com<\/a>. When MomsLA formed there was a blogger named Debbie from Manhattan Beach who joined up. She owns a group of pizza restaurants. At every MomsLA event there is food from Fresh Brothers<\/a> and I\u2019m confident Debbie has donated all of those pizzas and salads. I love the salads but I\u2019m not a woman who eats pizza. It\u2019s just not my thing. Recently I was contacted by a local pizzeria. They wanted to have lunch with me and talk to me about how to reach the local moms. I declined. I could have had the lunch, organized an event or a series of events and had a nice big paycheck from them. I knew that no one would be very interested Debbie\u2019s competition. I felt like I\u2019d be cheating on a friend and I suspected that the rest of the women in town would feel the same way.<\/p>\n

This is the incredible loyalty that a few salads will get you.<\/p>\n

It\u2019s actually not just the salads and it\u2019s not the cars. It\u2019s the listening. The brands that have grown to be beloved by The Moms have listened to what the The Moms want and they\u2019ve shown up mostly as guests. Good guests, the sort who bring hostess gifts. They\u2019ve lent their names to charities that The Moms care about and they\u2019ve supported the events that The Moms attend. Brands who are trusted by The Moms have followed our lead.<\/p>\n

Currently I\u2019m working with Microsoft as one of their Windows Champions<\/a>. It\u2019s one of a zillion ambassador type programs you\u2019ll see businesses running online. It\u2019s interesting because I didn\u2019t think that a behemoth like Microsoft needs The Moms, but they\u2019ve invested a lot of time and energy into the Window\u2019s Champions program. Every time a blogger participates in one of these programs they run the risk of losing some audience. So why would an independent publisher like myself work with Microsoft? Technical Support! The last time I worked in an office was 1995. I don\u2019t have an IT guy (why oh why are they always guys?), I don\u2019t have coworkers to bounce things off of and I don\u2019t have a whole lot of free time. If there\u2019s a brand that will give me an hour of instruction every month along with access to top tier tech support as needed there\u2019s very little I won\u2019t do for them. Essentially they\u2019ve become my coworker.<\/p>\n

If you give The Moms something that they really can\u2019t get on their own (and trust me, Us Moms can get almost everything on our own) it\u2019s a great way to build a lasting and mutually beneficial relationship. Now if you\u2019ll excuse me, I\u2019ve got to call a guy in Seattle and ask him a question about Excel.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m pretty firmly entrenched in the Mom Blogging community and have noticed that there are brands who have made The Moms love them. They all have one thing in common: They listen to The Moms. Simple, right? Not simple at all. The Moms are not a homogenous group. 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