{"id":2322,"date":"2012-05-18T21:58:10","date_gmt":"2012-05-18T21:58:10","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/mass-relevance-social-media-integration-20\/"},"modified":"2020-10-27T17:03:27","modified_gmt":"2020-10-27T17:03:27","slug":"mass-relevance-social-media-integration-20","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/mass-relevance-social-media-integration-20\/","title":{"rendered":"Mass Relevance: Social Media Integration 2.0"},"content":{"rendered":"

There\u2019s a car… then there\u2019s Knight Rider<\/i>.
\nThere\u2019s a submarine\u2026and then there\u2019s the Nautilus<\/i>.<\/p>\n

There\u2019s social media marketing<\/a>\u2026and then there\u2019s Mass Relevance. Mass Relevance is social media the way it was meant to be executed. It\u2019s elite, it works and it gets noticed. It enables producers and marketers to \u201caggregate, filter and integrate real-time social content into virtually any brand or media experience.\u201d It\u2019s used by just about any media outlet that matters, including MSNBC, ABC, MTV, the OSCARS and the Golden Globes, E!, AlJazeera, Thomson Reuters and more. But it\u2019s also used by Pepsi, XBox, Samsung, Cisco and even Katy Perry\u2019s California Dreams marketing team \u2013 showcasing its diversity.<\/p>\n

Why are so many users flocking to it? Because it goes beyond social media intelligence, giving you a privileged key to access over 250 million tweets daily as sources for social content. Twitter is just one tool, but theses tools can be data mined intelligently rather than just blindly and use it to build a unique end user experience back to your platform.<\/p>\n

One of the biggest problems with social and real-time media is the level of content and how quickly it flies by. It would take an army to be on top of that data. It would take a team to really even filter through the standard social media<\/a> intelligence platforms, but with Mass Relevance you know what\u2019s relevant from what\u2019s not.<\/p>\n

Media and entertainment broadcast industries can integrate the social content onto broadcast media, while publishers and new media channels can curate breaking news across the social web. If you\u2019re in entertainment, Mass Relevance helps you amplify your client\u2019s presence and integrate social content during concerts to help boost audience enthusiasm and engagement.<\/p>\n

That\u2019s on the media end. On the brands and retailers end, Mass Relevance helps marketing departments within these industries integrate social media into their campaign. Currently only 17% of companies are doing it, while nearly 100% of consumers rely on social content to discover and discern new products \u2013 movements that help decide what gets purchased and promoted within their networks.<\/p>\n

For companies that produce monetized media, Mass Relevance helps them attract, filter and moderate the right media to plug back into their social experiences. The platform helps users create and optimize this type of content by creating any digital experience using HTML and UI social modules to create web, phone, tablet, broadcast content. You can even plug it across the big screen or create real-time displays that can be shared across various channels at the same time. It doesn\u2019t sound like just a social media campaign; it\u2019s a social media battle plan designed to win.<\/p>\n

The battle plan is focused on participation. Whether you\u2019re a media outlet or in entertainment, the end result is conversation, and Mass Relevance<\/a> helps users create interactive real-time content to engage users. Here the conversation strategy is based on securing the best content from participants and embedding it into digital and broadcast media.<\/p>\n

Clients can also choose between products and platforms, which helps them in tweaking the best way to reach out to their core audience. Mass Relevance offers product platforms including:<\/p>\n