{"id":2340,"date":"2012-05-29T20:54:25","date_gmt":"2012-05-29T20:54:25","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/online-portfolio-tools-images-via-carbonmade-pinterest-behance\/"},"modified":"2020-06-05T20:13:03","modified_gmt":"2020-06-05T20:13:03","slug":"online-portfolio-tools-images-via-carbonmade-pinterest-behance","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/online-portfolio-tools-images-via-carbonmade-pinterest-behance\/","title":{"rendered":"Online Portfolio Tools: Images via Carbonmade, Pinterest & Behance"},"content":{"rendered":"

With content curators<\/a> the new web superheroes<\/a>, demonstrating the value of text based content, the question becomes, \u201cAre images still content?\u201d<\/p>\n

The answer is yes and no, depending on who you talk to. Many would say no, while I personally say it\u2019s a secondary but powerful subdivision under copy content. And partially because of this fact \u2013 that it\u2019s still content and content needs are at an all time and growing high \u2013 and because image marketing is here to stay, there are a different set of rules image-driven people need to focus on.<\/p>\n

The first things that require focus are keywords and tagging. This goes for video content too. Whenever you\u2019re posting up images, make sure you research and include a creative variety of keywords and phrases that touch on the subject, the details within the image and the niche groups that would be interested in your image.<\/p>\n

After that, image developers and curators should become well versed in the best tools to display their image content. First of course there\u2019s Pinterest. But Pinterest should be used as a marketing tool. You can\u2019t exactly host all your images on Pinterest without each image linked back to your site.<\/p>\n

So when you link back to your own portfolio, have you considered what that should look like? A great portfolio will be optimized for images and still infuse your own personality and style \u2013 which is essential to branding. You can go a traditional route like award winning OC interior designer Rejoy Geehan<\/a> did. Rejoy understood the importance of keywords and web optimization, so she ditched her flash-based site that does nothing for images and went with WordPress (and included a blog: a must have for serious marketers).<\/p>\n

Then there\u2019s Jasmine Star<\/a>, a self-taught local photographer that rose to the top not just because of great photos but really because of great branding. Check out her page and that of any routine photographer. You\u2019ll notice content and video<\/i> paired with images \u2013 all against a style that mirrors any popular women\u2019s magazine.<\/p>\n

Keep these tips if you\u2019re in an image obsessed business, but remember that the first thing you need is a good online portfolio. However, you may not want to go the routine blog route where the free options aren\u2019t ideal for images. On the other hand, you may not have the money to invest in graphic design. Here are some of the alternatives for any industry\u2026<\/p>\n