{"id":2399,"date":"2012-06-27T00:18:06","date_gmt":"2012-06-27T00:18:06","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/louis-ck-comedian-internet-entrepreneur-gives-fans-what-they-want\/"},"modified":"2020-01-17T15:56:45","modified_gmt":"2020-01-17T15:56:45","slug":"louis-ck-comedian-internet-entrepreneur-gives-fans-what-they-want","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/louis-ck-comedian-internet-entrepreneur-gives-fans-what-they-want\/","title":{"rendered":"Louis CK: Comedian, Internet Entrepreneur Gives Fans What They Want"},"content":{"rendered":"

Louis CK has been an innovator in comedy for most of my life. He was a head writer on Conan in my formative years and has been one of my favorite standups, since I was old enough to pay attention to them without my parents giving me \u201cearmuffs.\u201d He writes, directs, edits and everythings his show, Louie<\/i>, himself. He\u2019s clearing the path for independent businesses these days too.<\/p>\n

For his recent comedy special, CK sold it for $5 on his website. He made a hefty chunk of change and donated a ton of the proceeds to charity. Several other comedians have followed suit. I know bands like Radiohead have done sold-from-the-website, pay-what-you-want methods in the past, but it appears CK got it right.<\/p>\n

Now, following that format, he\u2019s looking to sell his concert tickets exclusively through his website. The goal is the eliminate extra fees and make the price of tickets reasonable for his fans. They\u2019re even going to enforce an online resell policy. If they catch you selling his tickets above face value, they will cancel the ticket and refund your money. CK says he plays to strictly regulate this.<\/p>\n

Despite being a force in comedy for over 20 years, this is the biggest Louis CK has ever been. His new business tactics are no small part of that. Even his email subscription process is different. The choices are:<\/p>\n