{"id":2430,"date":"2012-07-11T04:41:57","date_gmt":"2012-07-11T04:41:57","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/scribit-cures-content-curation-blues\/"},"modified":"2020-10-29T17:26:37","modified_gmt":"2020-10-29T17:26:37","slug":"scribit-cures-content-curation-blues","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/scribit-cures-content-curation-blues\/","title":{"rendered":"Scribit Cures Content Curation Blues"},"content":{"rendered":"

Scribit read our minds. Content and social media<\/a> managers can relate to the frustration of social sharing, which is on the rise with the heavier emphasis on \u201csocial web.\u201d However, the problem with sharing is that you\u2019re essentially playing the role of marketer for another web destination point.<\/p>\n

Share all you want, but how much of that is directed to your page versus someone else\u2019s page? Marketers who have their act together know that social sharing should still work in your favor somehow; it should still direct people to your page, even if the final destination is an outside source (where visitors can link out once they\u2019ve read a portion of the content on your page). Nonetheless, the feat involves more time and tinkering around with your website.<\/p>\n

Scribit\u2019s found a way to automate curated content from the web and share it socially and simply. As they describe it, your website shouldn\u2019t be a \u201cdigital drive through\u201d where users use you to get to another source, but rather a \u201cdigital buffet\u201d where users come to you for everything on the web.<\/p>\n

Acting as a remote content curation, Scribit<\/a> searches for the best industry related content on the web and then publishes it directly to your site and social pages. To determine the benefit for small business owners, consider the pricing, benefit and drawback involved:<\/p>\n

Scribit offers an extremely affordable starting price at $50\/month. Though is it worth it to pay for something you can essentially (and simply) do yourself? The answer to that depends on your business goals. If your business depends on content curation (and using that as a means to establish yourself as an authority and\/or generate ad revenue), then you should certainly give Scribit a serious try \u2013 especially if you\u2019re limited on time and manpower.<\/p>\n

Searching for content takes a lot of time especially in a saturated content community \u2013 and then double that allotted time if you\u2019re covering more than just one market or industry base. It can easily take one full day to search or browse through content, read it to filter relevant material, republish it to your website and then share it across social pages.<\/p>\n

How much is one full day worth to you? How much more could you be doing or making if you had that day free? I bet the answer is more than just $50. If you hired an outsider, chances are you\u2019d be paying them more than just fifty bucks a month. Interns are another option, but in this economy they\u2019re tough to come by and even then you\u2019re factoring in whether they\u2019re competent and don\u2019t require training and supervision. If you\u2019ve reached the successful small business mark, I recommend bumping up to the \u201csmall business\u201d pricing option at $250, plus delegating a content manager to oversee this function.<\/p>\n

There\u2019s one big gaping hole in Scribit\u2019s perfect plan and that\u2019s the limited number of industries and publishers accessible for curation purposes. You\u2019re set if you\u2019re looking for basics in entertainment, science\/tech, health, insurance\/finance, marketing and social media. If your industry reaches beyond those confines, you\u2019ll have to continue taking the DIY approach for now until Scribit beefs up its options.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scribit read our minds. Content and social media managers can relate to the frustration of social sharing, which is on the rise with the heavier emphasis on \u201csocial web.\u201d However, the problem with sharing is that you\u2019re essentially playing the role of marketer for another web destination point. Share all you want, but how much…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2430","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nScribit Cures Content Curation Blues - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scribit Cures Content Curation Blues - in\" \/>\n<meta property=\"og:description\" content=\"Scribit read our minds. 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