{"id":2480,"date":"2012-08-08T02:13:27","date_gmt":"2012-08-08T02:13:27","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/rebelmouse-profile-of-an-iconic-startup\/"},"modified":"2020-06-05T20:11:34","modified_gmt":"2020-06-05T20:11:34","slug":"rebelmouse-profile-of-an-iconic-startup","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/rebelmouse-profile-of-an-iconic-startup\/","title":{"rendered":"RebelMouse: Profile of an Iconic Startup"},"content":{"rendered":"

Who said you couldn\u2019t reinvent the wheel?<\/i><\/p>\n

Business Insider is calling it \u201cone of the best startups to launch in a while.\u201d PandoDaily, Silicon Valley\u2019s digital destination, is calling it \u201cthe social aggregator we\u2019ve all been waiting for.\u201d<\/p>\n

So what is it exactly? It\u2019s RebelMouse<\/a> and it\u2019s arguably the next biggest thing in social media aggregation. RebelMouse has taken the three most sought after social media platforms (Facebook, Twitter and Pinterest) and merged the three together. Your RebelMouse page would very closely resemble a Pinterest-like layout, but instead of images you get snapshots of your social activity. Invite only and still in Beta, it\u2019s quickly catching on among users.<\/p>\n

RebelMouse was founded by former HuffPo CTO, Paul Berry. With RebelMouse, Berry shows a keen ability to take what\u2019s out there and give people a better way to approach it. Everyone already uses Facebook and Twitter. They\u2019re different enough for serious marketers to frequent both sites, but not similar enough for them to choose one over another. Then there\u2019s Pinterest. Even if you\u2019re not a Martha Stewart DIY maven, you can appreciate the functionality it offers; clearly, the functionality and design are coveted industry standards that have lead to pop-up copycat sites like Manteresting.<\/p>\n

RebelMouse takes what you love about all three of these platforms and gives you a better way to approach the two that matter the most \u2013 namely, Facebook and Twitter. But unlike Pinterest, which users frequent for their own visual gluttony, RebelMouse is designed to help screen other people. So while it looks like Pinterest, you\u2019re never really on RebelMouse for yourself. You\u2019re on there to take a peek at other people and better gauge their interests, preferences, history and more.<\/p>\n

Sure you can go through their respective Twitter and Facebook pages, but that would require visiting two separate pages and then sifting through a whole lot of status updates. RebelMouse is easier and faster.<\/p>\n

Use RebelMouse to follow lead companies, competitors, industry experts and target clients. Beyond competitor analysis and sales goals, you can also use it to further educate yourself. The capsulated updates provide a clean summary of relevant content, minus the static brought upon by open Twitter conversations or Facebook wall posts\/comments. However, some exchanges are beneficial rather than just static. In those cases, you can invite others to collaborate on your page so that their messages show up on your RebelMouse stream. This, by the way, is great for content curators<\/a> and other collaborators.<\/p>\n

If we\u2019re looking at trends, we see that RebelMouse has become an instant hit because of two trends principles we\u2019ve been highlighting. The first is the social web. The social web<\/a> hinges on a communal social experience. The more that a system can bring people together, the more it flourishes. The second touches on content curation. We\u2019ve seen a sharp spike in content curation and its relevance. Curating content isn\u2019t just about amassing data; it\u2019s about the potential to showcase relevant data and to make it easier to sift through.<\/p>\n

Future startups can learn from RebelMouse when it comes to creating a viable social tool. But beyond social aggregators, innovative startups are also proving to be quite successful. Take a look at Makerbot, a machine that can make you anything you want \u2013 and an idea that was proposed in the 2009 Humanity+ Summit. And then there\u2019s Dwolla, which lets you send money without relying on cards or fees. Two very different businesses, but like RebelMouse they both give you a better or new way of doing something that has already proven to be successful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who said you couldn\u2019t reinvent the wheel? Business Insider is calling it \u201cone of the best startups to launch in a while.\u201d PandoDaily, Silicon Valley\u2019s digital destination, is calling it \u201cthe social aggregator we\u2019ve all been waiting for.\u201d So what is it exactly? It\u2019s RebelMouse and it\u2019s arguably the next biggest thing in social media…<\/p>\n","protected":false},"author":309,"featured_media":2481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nRebelMouse: Profile of an Iconic Startup - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RebelMouse: Profile of an Iconic Startup - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Who said you couldn\u2019t reinvent the wheel? 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