{"id":2510,"date":"2012-08-23T02:53:50","date_gmt":"2012-08-23T02:53:50","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-5-the-return-of-derrick-rose\/"},"modified":"2020-10-23T09:51:04","modified_gmt":"2020-10-23T09:51:04","slug":"benchmark-5-the-return-of-derrick-rose","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-5-the-return-of-derrick-rose\/","title":{"rendered":"Benchmark 5: The Return of Derrick Rose"},"content":{"rendered":"<p>I am a diehard Bulls fan. They won so many championships during my formative years, that I was literally confused and angered when I found out the result at the end of every season was not the Bulls winning. The Bulls collapse in the playoffs this past season coincided with our star player, Derrick Rose, blowing out his knee. He is one of the biggest endorsers of Adidas. They saw an opportunity and launched a video series called <i>The Return<\/i>. Here is the Benchmark 5: Things you can learn about making a comeback from The Return of D Rose.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Xt6at8wCkbw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ol>\n<li><b>Humanize yourself.<\/b> For your company, a torn ACL is akin to making a mistake or incurring a PR gaffe. For <i>The Return<\/i>, it was showing him down and out and working hard to get back. For you, it can be some self deprecating humor and a public plan to fix your errors.<\/li>\n<li><b>Don\u2019t like the conversation? Change what they\u2019re talking about.<\/b> This is also a lesson from the <i>Mad Men<\/i> episode when Don writes The Letter. Rather than hearing about how D Rose was going to miss a major portion of the season or how he might never be the same, Adidas came out with the campaign to talk about how he will be great again. That\u2019s all I\u2019ve heard my friends mention lately. Do something great to get your naysayers viewing you in a more positive light.<\/li>\n<li><b>Inspire hope.<\/b> <i>The Return<\/i> is all about hope. These videos show how hard he is working in his rehabilitation. It\u2019s made me look forward to basketball again. If you\u2019re attempting a comeback, give your customers, readers, etc. something to look forward to or be hopeful about. Show why you\u2019re changing for the better.<\/li>\n<li><b>Show, don\u2019t tell.<\/b> Show how hard you\u2019re working. Let everyone see the steps you are taking to change for the better. It\u2019s a far more effective message.<\/li>\n<li><b>Excite your audience.<\/b> You\u2019re not just trying to brush the dirt off and get back up. You need to reenergize and re-enthuse anyone who may have soured on you or your company. Give them something to look forward to. A positive to latch on to.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>I am a diehard Bulls fan. They won so many championships during my formative years, that I was literally confused and angered when I found out the result at the end of every season was not the Bulls winning. The Bulls collapse in the playoffs this past season coincided with our star player, Derrick Rose,&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2510","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark 5: The Return of Derrick Rose - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark 5: The Return of Derrick Rose - in\" \/>\n<meta property=\"og:description\" content=\"I am a diehard Bulls fan. 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His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. 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