{"id":2550,"date":"2012-09-20T22:22:44","date_gmt":"2012-09-20T22:22:44","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-5-birthday-emails-from-prominent-brands\/"},"modified":"2020-10-26T17:22:19","modified_gmt":"2020-10-26T17:22:19","slug":"benchmark-5-birthday-emails-from-prominent-brands","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-5-birthday-emails-from-prominent-brands\/","title":{"rendered":"Benchmark 5: Birthday Emails from Prominent Brands"},"content":{"rendered":"<p>The answer to \u201cWhat are you doing for your birthday?\u201d hasn\u2019t been writing the Benchmark 5 any of the times I was asked it today. Yet, here I am. Birthday emails are a great tool for email marketers. You design it once and let <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/Features-Autoresponder\">autoresponders<\/a> do all the work for you. All you need is a birthdate field in your signup form. They make your subscribers feel good on their special day. In honor of my birthday, here is The Benchmark 5: Birthday Emails.<\/p>\n<h4>1) Liberty Mutual Insurance<\/h4>\n<p>I haven\u2019t always approved of their <a href=\"https:\/\/benchmarkemail.com\/blog\/email-personalization-fail-liberty-mutual-strikes-out-again\">email marketing practices<\/a>. However, this was nice. Simple, but thoughtful.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/liberty-mutual-bday.png\" width=\"407\" height=\"360\" \/><\/p>\n<h4>2) Piperlime<\/h4>\n<p>I happen to need new shoes, so I was especially happy to see this one. Even if this is a thinly veiled attempt at getting me to spend money on their site. Be careful of the \u201cgift\u201d you\u2019re giving. A free dessert at a restaurant is one thing. A promotional discount could go either way.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/piperlime-bday.png\" width=\"452\" height=\"360\" \/><\/p>\n<h4>3) NBA All-Access.<\/h4>\n<p>This is another percentage off discount, like Piperlime. However, as I\u2019m still upset about <a href=\"https:\/\/benchmarkemail.com\/blog\/benchmark-5-the-return-of-derrick-rose\">Derrick Rose\u2019s knee injury<\/a>, I\u2019m not likely to shell out some of my birthday cash for some Bulls merch. That\u2019s why you need to be careful with a discount. In some cases, a simple happy birthday is better.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/nba-bday.png\" width=\"456\" height=\"360\" \/><\/p>\n<h4>4) Indiana University<\/h4>\n<p>I happened to minor in General Music Studies at IU, so I know and enjoy Joshua Bell. You\u2019ve probably heard of him, but maybe not by name. He\u2019s the violin player who dressed like a homeless guy and played in the subway, going unnoticed by many. However, the musical interlude included in the birthday message sounded closer to elevator music than that of the virtuoso I know Bell to be.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/iu-bday.png\" width=\"377\" height=\"360\" \/><\/p>\n<h4>5) Coachella<\/h4>\n<p>Umm&#8230;we\u2019ll chalk this one up to it being the thought that counts. I was just happy that a music festival was wishing me a happy birthday. It\u2019s appropriate for me. However, weak sauce, guys. Weak. Sauce.<br \/>\n<img decoding=\"async\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/coachella-bday.png\" alt=\"\" vspace=\"10\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The answer to \u201cWhat are you doing for your birthday?\u201d hasn\u2019t been writing the Benchmark 5 any of the times I was asked it today. Yet, here I am. Birthday emails are a great tool for email marketers. You design it once and let autoresponders do all the work for you. All you need is&hellip;<\/p>\n","protected":false},"author":26,"featured_media":2551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark 5: Birthday Emails from Prominent Brands - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark 5: Birthday Emails from Prominent Brands - in\" \/>\n<meta property=\"og:description\" content=\"The answer to \u201cWhat are you doing for your birthday?\u201d hasn\u2019t been writing the Benchmark 5 any of the times I was asked it today. 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