{"id":2737,"date":"2013-01-18T02:57:55","date_gmt":"2013-01-18T02:57:55","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/is-your-business-an-art-or-a-science\/"},"modified":"2020-01-17T02:10:32","modified_gmt":"2020-01-17T02:10:32","slug":"is-your-business-an-art-or-a-science","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/","title":{"rendered":"Is Your Business an Art or a Science?"},"content":{"rendered":"

No matter your industry, starting, maintaining and growing a business is as much an art as it is a science. Business templates have their foundation in science, starting with a business plan that forces business owners to develop a methodical and calculable approach for their new endeavor. Business plans offer a valuable timeline and goals. Market research needs to be conducted, the competition needs to be closely studied and business owners need to check assets and investments in order to ensure a balanced budget. All this leads to a roadmap crafted by science and shying away from on-the-fly decisions or emotional thought processes that can contribute to business failure.<\/p>\n

While you should treat your new business as a science in order to establish it, you need to fuse art if you want it to succeed. Art may not have been as important even five or six years ago, but with the rise of the social web, art has become critical to branding, recognition and sales. Consumers now don\u2019t just want to do business; they want to engage. They want to feel like they\u2019re a part of a bigger story.<\/p>\n

For many of us, treating our business like an art is a nervous step. Science is methodical and offers some predictable stability. Art is not. Art involves risk. Stanford and UC Berkeley professor, Steve Blank<\/a>, would welcome that. \u201cThe value of risk-taking is incalculable,\u201d he says, going on to insist that \u201cillogical ideas are how society achieves progress.\u201d Citing Virgin\u2019s Richard Branson and Apple\u2019s Steve Jobs, Brand argues that the ideas that seemed the craziest are the ones that have succeeded the most. So while business is a science, business success is most definitely an art.<\/p>\n

Blank argues it\u2019s a \u201csurvival trait\u201d for entrepreneurs to \u201cthink differently.\u201d Most notably, Blank recognizes that \u201centrepreneurial brains are like full-time pattern recognizers. People attribute radical decisions to their guts, but there is actually a lot of hard thinking and information processing that goes on subconsciously before there’s a pattern match.” Considering Jobs, Branson and the monumental increase in successful startups, I\u2019d have to agree that it takes gut instinct (and sheer drive) to become successful.<\/p>\n

In the case of innovative start-up entrepreneurs, is theirs really an art or a science? The verdict<\/a> might still be out on that one. Some would argue that innovation is a science first and an art second, while others would say innovators are born not made. The case for art dominating over science comes down to a \u201cfeeling,\u201d much like Blank\u2019s reference to a \u201cgut instinct.\u201d Sure you can spin studies and surveys through an endless hamster wheel but data is data; interpreting that data is up to the individual.<\/p>\n

So all in all there\u2019s a likely formula for success, one that treats art and science with measurable balance. A case study<\/a> by the Rotman School of Management aptly entitled \u201cThe Science and Art of Business,\u201d would support that. In it, writer Roger L. Martin argues \u201cfor competitive advantage in the 21st century, firms must be able to access and balance both the science of business and the art of business.\u201d As he sees it, knowledge advances along four categories that traverse both the arts and sciences. So it would seem that even art has a formula, or at the very least, people\u2019s ability to perceive and grow does. In the age where every consumer wants to be entertained or informed, the formula marrying art and science would be the way to go.<\/p>\n

If there\u2019s one rule to stick by, it\u2019s that of innovation. With the rules of the game changing so quickly, innovators are poised to rise as the Darwinian favorites. Where exactly does that leave us in the art vs. science debate?<\/p>\n

Art first, business second. Find a great idea and then apply methodology.<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter your industry, starting, maintaining and growing a business is as much an art as it is a science. Business templates have their foundation in science, starting with a business plan that forces business owners to develop a methodical and calculable approach for their new endeavor. Business plans offer a valuable timeline and goals.…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2737","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"\nIs Your Business an Art or a Science? - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Business an Art or a Science? - in\" \/>\n<meta property=\"og:description\" content=\"No matter your industry, starting, maintaining and growing a business is as much an art as it is a science. Business templates have their foundation in science, starting with a business plan that forces business owners to develop a methodical and calculable approach for their new endeavor. Business plans offer a valuable timeline and goals.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-18T02:57:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T02:10:32+00:00\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Is Your Business an Art or a Science?\",\"datePublished\":\"2013-01-18T02:57:55+00:00\",\"dateModified\":\"2020-01-17T02:10:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/\"},\"wordCount\":657,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/\",\"name\":\"Is Your Business an Art or a Science? - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"datePublished\":\"2013-01-18T02:57:55+00:00\",\"dateModified\":\"2020-01-17T02:10:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-your-business-an-art-or-a-science\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Business an Art or a Science?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Business an Art or a Science? - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Is Your Business an Art or a Science? - in","og_description":"No matter your industry, starting, maintaining and growing a business is as much an art as it is a science. Business templates have their foundation in science, starting with a business plan that forces business owners to develop a methodical and calculable approach for their new endeavor. Business plans offer a valuable timeline and goals.…","og_url":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/","og_site_name":"in","article_published_time":"2013-01-18T02:57:55+00:00","article_modified_time":"2020-01-17T02:10:32+00:00","author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"Is Your Business an Art or a Science?","datePublished":"2013-01-18T02:57:55+00:00","dateModified":"2020-01-17T02:10:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/"},"wordCount":657,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/","url":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/","name":"Is Your Business an Art or a Science? - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"datePublished":"2013-01-18T02:57:55+00:00","dateModified":"2020-01-17T02:10:32+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/is-your-business-an-art-or-a-science\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Is Your Business an Art or a Science?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/2737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=2737"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/2737\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=2737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=2737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=2737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}