{"id":2767,"date":"2013-02-01T02:34:32","date_gmt":"2013-02-01T02:34:32","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/top-trends-in-photography-marketing\/"},"modified":"2020-06-05T20:09:33","modified_gmt":"2020-06-05T20:09:33","slug":"top-trends-in-photography-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/top-trends-in-photography-marketing\/","title":{"rendered":"Top Trends in Photography Marketing"},"content":{"rendered":"

If Pinterest and visual marketing is anything to go by, it\u2019s pretty clear that good photography is as imperative for your business marketing as good writing. Here\u2019s what you need to know about the hottest and latest trends in marketing with photography, a.k.a\u00a0image marketing<\/a>:<\/p>\n

Pair Typography with Photography<\/b>\u00a0\u2013 Typography is visually attractive text, paired with or over the photograph. The wonderful thing about this trend is that it can be used a number of ways. You can blend images with bold text or go for a more feminine feel. It\u2019s really hard to mess up on this, especially if you review some basic\u00a0typography paring guides<\/a>. What\u2019s popular right now is to use just a bit of text to aid people in quickly grasping the purpose of your image.\u00a0\"\"<\/p>\n

If you\u2019re snapping shots with your iPhone, you can use an app called\u00a0Over<\/a>\u00a0to layer text on. It\u2019s pretty simple to use and is a steal for just $0.99. Things to watch out for with Over: (1) uploading to Instagram right after tends to cut off just the tiniest lower bit of the photo, so position your text higher, (2) you can\u2019t edit your photos in Over, so first use an editing app to add filters or make any necessary light adjustments.<\/p>\n

Filter This, Filter That<\/b>\u00a0\u2013 Courtesy of Instagram, every single good photo now has a filter to it (and chances are it\u2019s a vintage filter). To get an idea, check out the Over link above and see the marketing photos on their app store. Just about every photo has a filter on it, be it vintage or saturated tones. Needless to say, your photos should too. Apparently no one is interested in a straight up shot \u2013 and I get why. Applying a filter stimulates an emotion and adds depth to any normal photo.<\/p>\n

For just under a buck,\u00a0KitCam<\/a>\u00a0is a pretty nifty little app that lets you take\/import photos and add necessary filters before you share them. Designed for the iPhone 5 but suitable for 4S, KitCam helps you (1) take a level photo, (2) play with lens types and (3) add a filter from a selection of filters that would shame Instagram. Now here\u2019s the best part: you can do all this in video mode so you can come up with some really cool videos.<\/p>\n

You can still make filters work for you even if you don\u2019t have fancy gadgets. Basic free IrfanView will do the trick. To achieve a basic filter, up the photo\u2019s gamma. This alone gets your photo to have a matte feel, like images used for luxury marketing. To get it to have the trendy vintage feel, follow up a gamma boost with an increased color saturation. Usually you\u2019ll just have to bump up the color field for one shade, like red.<\/p>\n

Composite Photos<\/b>\u00a0\u2013 Take two or more photos together and blend them into a single image \u2013 and you have a composite. Composite photos were already pretty big in graphic design, but now they\u2019re making their way into photography as well. You\u2019ll need Photoshop and a designer\u2019s eye in addition to good photos. The upside here is that you can add texture to your images and make one image work in multiple ways. This trend is just starting to take off, so expect it to really come into full swing later in the year \u2013 but why wait till then to get in on composite images?<\/p>\n","protected":false},"excerpt":{"rendered":"

If Pinterest and visual marketing is anything to go by, it\u2019s pretty clear that good photography is as imperative for your business marketing as good writing. Here\u2019s what you need to know about the hottest and latest trends in marketing with photography, a.k.a\u00a0image marketing: Pair Typography with Photography\u00a0\u2013 Typography is visually attractive text, paired with…<\/p>\n","protected":false},"author":309,"featured_media":2768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-2767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nTop Trends in Photography Marketing - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Trends in Photography Marketing - in\" \/>\n<meta property=\"og:description\" content=\"If Pinterest and visual marketing is anything to go by, it\u2019s pretty clear that good photography is as imperative for your business marketing as good writing. 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