{"id":3089,"date":"2013-06-18T04:34:06","date_gmt":"2013-06-18T04:34:06","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/heart-of-business-the-fan-experience-with-kevin-browning-umphreys-mcgee\/"},"modified":"2020-10-23T10:44:27","modified_gmt":"2020-10-23T10:44:27","slug":"heart-of-business-the-fan-experience-with-kevin-browning-umphreys-mcgee","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/heart-of-business-the-fan-experience-with-kevin-browning-umphreys-mcgee\/","title":{"rendered":"Heart of Business: The Fan Experience with Kevin Browning, Umphrey’s McGee"},"content":{"rendered":"

The first time I saw Umphrey\u2019s McGee, it was at the Park West on 2\/2\/02. I had to use a fake ID to get into the 18+ show. I am still in awe of them every time I see Umphrey\u2019s live, more than a decade later. The band still manages to make their show feel fresh each and every time (and I\u2019ve seen them more than 80 times). Umphrey\u2019s has even done some innovative things for the fan experience, unmatched by most in the music industry. The last time they came through Los Angeles, I was treated to another new experience. I was afforded the opportunity to obtain headphones, so as to hear the pure soundboard mix. The best way to describe it would be auditory bliss.<\/p>\n

\"Umphrey's<\/a><\/center>It was with that eye towards fan experience and fan loyalty that I thought it\u2019d be fun to chat with Kevin Browning, who manages strategy and development for the band, on the Heart of Business podcast. He also spent about 13 years with Umphrey\u2019s on the road. Kevin has a unique perspective of what it takes to not only build a fan base, but to keep it. He was also kind enough to humor some of my obvious fanboy geekery. Listen and find out what Kevin and the band do to keep fans interested, all these years later.<\/p>\n