{"id":3269,"date":"2013-09-21T04:00:59","date_gmt":"2013-09-21T04:00:59","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/beyond-email-what-else-should-you-funnel-through-an-a-b-test\/"},"modified":"2020-01-16T22:23:47","modified_gmt":"2020-01-16T22:23:47","slug":"beyond-email-what-else-should-you-funnel-through-an-a-b-test","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/beyond-email-what-else-should-you-funnel-through-an-a-b-test\/","title":{"rendered":"Beyond Email: What Else Should You Funnel Through an A\/B Test?"},"content":{"rendered":"

A\/B testing tends to confuse most of us for not other reason than it sounds like something you need a science degree in. Fact is, A\/B testing is the simplest thing in the world. It\u2019s the age-old test of giving people two options and seeing which one they like better. It\u2019s also a much cheaper method of knowing what your clients want without investing in a pricey focus group.<\/p>\n

Often it\u2019s little tweaks that can be made and tested through A\/B. Do your clients prefer a website or email template layout A versus B. It could be something as simple as preferring navigation options on the right side of the page versus the left, but the design preference could mean a higher traffic numbers and click through rates. Typically, there\u2019s a check list of elements that can and should be tweaked, regardless of whether you\u2019re testing an email or a landing page. These include:<\/p>\n