{"id":3331,"date":"2013-10-11T22:10:04","date_gmt":"2013-10-11T22:10:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/how-to-increase-your-ctr-by-200-percent-with-video-email\/"},"modified":"2020-06-05T20:08:01","modified_gmt":"2020-06-05T20:08:01","slug":"how-to-increase-your-ctr-by-200-percent-with-video-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-to-increase-your-ctr-by-200-percent-with-video-email\/","title":{"rendered":"How to Increase Your CTR by 200% with Video Email"},"content":{"rendered":"

Interested in boosting your email marketing click through rates by 200% or more? Of course you are. What smart marketer would turn away from an opportunity like that? Nobody. Nobody at all. Video is the answer you\u2019re looking for.<\/p>\n

The numbers seem too good to be true, but research from a range of providers has shown CTR increases of 200%, 300% and even a whopping 583%<\/a> in the case of Hubspot<\/i>. There\u2019s no way around it. People love video. That’s why using video in your email marketing<\/a> is a no-brainer. Here are the eight most important tips for video email marketing:<\/p>\n

Eight Tips on Video Email Marketing<\/strong><\/p>\n

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  1. Assuming you already have the technology and know-how to create your video, one of the most important tips is to keep it short, so that people watch it all the way to the end. As many people using Twitter’s Vine app have found, short is beautiful<\/a>.<\/li>\n
  2. Decide on your message<\/a>. Your video can be a tip, a demo, a testimonial or even a personal message \u2013 all of those can lead to a great response. Here are some examples to spark your imagination:Random funnies (video credit Old Spice):\n