{"id":3387,"date":"2013-10-30T23:22:14","date_gmt":"2013-10-30T23:22:14","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/pretty-little-liars-pretty-great-marketing\/"},"modified":"2020-01-16T22:20:51","modified_gmt":"2020-01-16T22:20:51","slug":"pretty-little-liars-pretty-great-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/pretty-little-liars-pretty-great-marketing\/","title":{"rendered":"Pretty Little Liars: Pretty Great Marketing"},"content":{"rendered":"<p>This last week of October is very, very important to me. Why?\u00a0<i>Pretty Little Liars<\/i>\u00a0is back on the air for its special Halloween episode!! Now, I understand that\u00a0<i>Pretty Little Liars<\/i>\u00a0doesn\u2019t have the same critical acclaim and mega following as more popular shows, such as\u00a0<i>The Walking Dead<\/i>\u00a0or\u00a0<i>The Big Bang Theory<\/i>. However, as a 24-year-old female that fits perfectly into the target demographic for the ABC Family hit show, I have my reasons for why I am hooked and what the show does to keep their loyal fan base tuning in each week.<\/p>\n<p>One thing that makes this show stand out from others is how they end each episode. So just a brief recap, all four girls are being stalked and terrorized by a person called \u201cA,\u201d a mystery guy\/girl that interrupts their daily lives with threatening texts and tries to turn their lives upside down. No one knows what A\u2019s problem is and why he\/she has it out for them, but these girls try to keep ahead of the game. Unfortunately, as the villain, A will always be one step ahead. After every episode, there is scene that shows A\u2019s hands covered in black gloves (\u2026shivers\u2026) preparing for the next attack.<\/p>\n<p>Some scenes are quite gruesome, such as creating dolls resembling each girl and then yanking the head off one A plans to attack next, or changing the number of the town\u2019s population sign to one less. Yeah, A is pretty twisted. These 30-seconds of terror each week make every fan go haywire. What is A doing now?? Why is A sharpening all these knives!? Could A actually be one of the girls?!?<\/p>\n<p>There are loads of websites, forums, and YouTube videos consisting of theories on A\u2019s identity. The show is known for leaving plenty of reoccurring clues in the scenes\u2019 background so fans gather freeze frame shots of them and work as a community to put the puzzle pieces together. I myself feel a sense of pride and teamwork as I contribute my own thoughts to the Youtube comment sections and see what my fellow\u00a0<i>PLL<\/i>\u00a0fans have to input too.<\/p>\n<p>Also, the show\u2019s creator, Marlene King, occasionally shares some clues on her Twitter account too. One of the most hyped about tweet clues was when one fan begged her to reveal anything to look out for in the next episode and King tweeted some kisses, and lo and behold, the next episode showed a character wearing a shirt covered in lipstick kisses!<\/p>\n<p>Leaving a trail of breadcrumbs for fans to follow each week is what keeps them hooked! Give them a small treat to ponder about and research about for a week to anticipate the next episode. They also utilize the popularity and mass-info sharing of social media so that everyone can chime in and create a unity among fans. Thus,\u00a0<i>Pretty Little Liars<\/i>\u00a0is not just a great show, but it is also marketing machine wrapped up in a pretty little bow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This last week of October is very, very important to me. Why?\u00a0Pretty Little Liars\u00a0is back on the air for its special Halloween episode!! Now, I understand that\u00a0Pretty Little Liars\u00a0doesn\u2019t have the same critical acclaim and mega following as more popular shows, such as\u00a0The Walking Dead\u00a0or\u00a0The Big Bang Theory. However, as a 24-year-old female that fits&hellip;<\/p>\n","protected":false},"author":102,"featured_media":3388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pretty Little Liars: Pretty Great Marketing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pretty Little Liars: Pretty Great Marketing - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"This last week of October is very, very important to me. 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