{"id":3451,"date":"2013-11-21T00:16:39","date_gmt":"2013-11-21T00:16:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-5-tips-for-community-building\/"},"modified":"2020-01-16T22:20:12","modified_gmt":"2020-01-16T22:20:12","slug":"benchmark-5-tips-for-community-building","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-5-tips-for-community-building\/","title":{"rendered":"Benchmark 5: Tips for Community Building"},"content":{"rendered":"<p>Behind every great business, there\u2019s a great community. The support systems you build for your business are imperative. A loyal and active customer base can do this. That\u2019s why I put together the Benchmark 5: Tips for Community Building.<\/p>\n<ul>\n<li>Provide great, sharable content.\u00a0If your blog posts and social media content is something your readers, followers and customers enjoy, they are likely to share it. Then their friends will retweet it, like it, etc. Think about a site like Buzzfeed. You know you see a Buzzfeed post on a near daily basis in your Twitter and Facebook feeds. Fun, sharable content can help build a loyal, avid following.<\/li>\n<li>Be a fair and understanding moderator.\u00a0If you\u2019re doing something right with your community, that means there will be a conversation going on about your company both online and off it. However, this can also attract negative commentary. You can\u2019t just ignore it or delete it. You have to address it, same as you would the good. Be fair, open and honest.<\/li>\n<li>In forums, a lot of times fellow users will answer others\u2019 questions. Let this happen and ever reward users for doing so. Give them power user status if they answer a certain amount of questions.<\/li>\n<li>Sometimes, communities thrive when they\u2019re small, but cannot grow. The old members don\u2019t play nice with the new ones or the systems supporting the community crumble. Plan ahead for this.<\/li>\n<li>Many companies create loyalty programs for their customers that stay with them for the long haul. That means discounts, prizes and more. Let them know you\u2019re thankful for being a loyal customer.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Behind every great business, there\u2019s a great community. The support systems you build for your business are imperative. A loyal and active customer base can do this. That\u2019s why I put together the Benchmark 5: Tips for Community Building. Provide great, sharable content.\u00a0If your blog posts and social media content is something your readers, followers&hellip;<\/p>\n","protected":false},"author":26,"featured_media":3452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark 5: Tips for Community Building - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark 5: Tips for Community Building - in\" \/>\n<meta property=\"og:description\" content=\"Behind every great business, there\u2019s a great community. 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