{"id":3479,"date":"2013-12-03T00:40:44","date_gmt":"2013-12-03T00:40:44","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/if-i-were-a-retail-store\/"},"modified":"2020-01-16T22:12:23","modified_gmt":"2020-01-16T22:12:23","slug":"if-i-were-a-retail-store","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/if-i-were-a-retail-store\/","title":{"rendered":"If I Were \u2026\u00a0A Retail Store"},"content":{"rendered":"

By popular demand, over the next few weeks,\u00a0\u201cThe Weekly Engagement\u201d will be focusing on how I would use email marketing\u00a0if I were a ________. While the basic platform of best practices is a great way to get started, there are plenty of ways you can customize your campaigns to improve engagement and ROI. For week one of this series, let\u2019s focus on a Retailer. For our example, we are going to be creating our marketing platform for ToyzCo, a small chain of educational toy stores.<\/p>\n

There are 4 steps to building your marketing platform:<\/p>\n

    \n
  1. Building your list<\/li>\n
  2. Automation<\/li>\n
  3. Campaigning<\/li>\n
  4. Monitoring Engagement<\/li>\n<\/ol>\n

    Step 1.\u00a0 Building your list<\/strong><\/p>\n

    This is commonly the most difficult part of email marketing. Building your list can take a lot of time, and effort. There are a few great ways to build your list on the cheap though, here are few suggestions:<\/p>\n